F.A.Q.


How can I advertise with you?
How can I subscribe to your magazine?
I am having password problems
Is all your magazine content online?
Online advertising specifications
Print advertising specifications
Our Editorial Charter
Submitting products for review
Where to deliver inserts

How can I advertise with you?

Whether you are targeting the most senior IT managers in corporate and government organisations, members of the ICT channel or consumers, Techday has the right publication or website for you.

Since starting in 2006, we have assembled a number of publications and websites. We now have a fully integrated suite of publications and websites across virtually every part of the IT, telecommunications and consumer electronics industries.

You can find a full list of our publications here.

To get started, we suggest you download our media kit here.

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How can I subscribe to your magazine?

You can subscribe to any of Techday’s publications by clicking here.

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I am having password problems

Our password resetting system works with the following steps:

1) Visit the forgotten password page
2) Enter your email address, a new password and click submit.
3) You will then receive an email with a link to activate the new password. Until you click this link the new password hasn’t been put into place.
4) Click the link to activate your password. You will be taken to a page confirming your password has been reset.
5) Click on the login link at the top of any Techday page.
6) Enter your email address and new password.

Here are the two most common problems customers encounter:

1) The password resetting procedure requires that you activate the new password before using it. We have encounted a number of customers that their email client breaks this activation URL into two lines. Thus when you click on the link, it is incomplete and your new password is never activated. If this happens to you you will need to copy and paste the different parts of the URL into your browser to assemble the complete activation URL again. Once activated you password will work.

2) In rare circumstances your new password email is treated as junkmail or spam. If you haven’t received your new password email after 5 minutes this maybe the case for you. Please check your Junkmail / Spam folder or if you are an Telecom Xtra customer log into your Yahoo Xtra webmail to clear your spam folder.

If you are still having problems with your password contact us.

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Is all your magazine content online?

Eventually all of our magazine content goes online in the form of an archive.

This occurs approximately 3 months after the magazine has been published.

For more information about subscribing to our magazines click here to visit our subscriptions website.

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Techday.com online advertising specifications

The file types we accept:

Banner, skyscraper, tile/rectangle:
We accept HTML, Javascript, Flash*, Gif, animated Gif and jpg files
*When supplying Flash we recommend providing a jpg or Gif backup image for non flash enabled browsers.

Email newsletter tile:
Email Newsletter Tile 300px x 250px (40KB ideal). While we can accept GIF and animated GIF files, we recommend using just a flat JPG file. As some email clients do not run the animated GIF files correctly.

The size of adverts:
(Width x height in pixels and file size)
Banner 760px x 120px (50KB ideal)
Skyscraper 160px x 600px (30KB ideal)
Tile 300px x 250px (50KB ideal)
Super Tile 300px x 600px (80KB ideal)
Large overlay tile/ Interstitial Unit 500px x 500px (120KB ideal)

NetGuide (digital)
Dimensions – Width x height in pixels
- Full page advertisement 681 x 963
- Double page spread advertisement 1362 x 963
- 72 dpi
- The URL that you want the ad linking to
- We recommend that no fonts be less than 10 pixels high for scaling to smaller screen sizes.

Takeover panels:
A site takeover is an opportunity to theme panels on either side of a particular section of our website with an image that supports your existing banner, tile or skyscraper advertising. Because different users have different zoom settings and screen sizes, no guarantees can be made that all users will have the full imagery. The imagery for these panels should be non-critical information ideally a pattern or colour, with no text.

Two JPEG panels both measuring 266px wide x 900px high with a fade to our background colour (#EEE) at the bottom. Please note that take over panels aren’t clickable and we’re unable to accept Flash files.

Sponsored stories:
A short and snappy headline, approximately 500 words of content, and at least one image of 474 pixels wide and up to 293 pixels high. We will also need to know the URL to link the story too.

Making flash ads trackable:
Without properly setup ClickTAG coding in your flash advertisement, we will be unable to track it’s click through performance. For more information about adding a ClickTAG to your flash file
click here.

eDM specifications

File Size

  • HTML (excl. images) delivered must be no larger than 25KB.
  • Images are suggested no more than 200KB.

Dimensions

  • Maximum width must be no larger than 650px.

Image Format

  • Static images (Gif/JPG) only.
  • All images must insert <alt> tag.
  • Animated gifs are not recommended (Due to Vista Outlook only displaying the first
  • frame of the animation).
  • No rich format element (Flash, Video).
  • Please make your message content into system text, graphic text is not recommended.

HTML Format

  • All html should be Table based, with <div>tags kept to a minimum with no floating or absolute positioning.

DON’T Do

  • No background images.
  • No JavaScript.
  • No iFrames.
  • No external CSS.
  • No bookmark anchor tags in HTML (They don’t work in Lotus notes).

Text version

  • Additional text only version is preferred. (This is for those recipients who do not / cannot read HTML in their email clients).

EDM Info

  • Subject line text
  • From sender name (usually company/product/event name)
  • Seed emails (people within the organization that wish to receive the eDM)

Lead time

  • Well-formatted creative must be supplied 5 working days prior to eDM blast. This is to allow our team enough time to evaluate your materials and set up a testing proof.

Where to send all the files:
Files should be emailed directly to production@techday.com five working days before the campaign is due to start.

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Print/Magazine advertising specifications

NetGuide (digital)
Dimensions – Width x height in pixels
- Full page advertisement 681 x 963
- Double page spread advertisement 1362 x 963
- 72 dpi
- The URL that you want the ad linking to
- We recommend that no fonts be less than 10 pixels high for scaling to smaller screen sizes.

The Channel and IT Brief / Telco Review (print)
Dimensions – Height x width in mm
- Double Page Spread 297 x 420 (plus 5mm bleed)
- Full Page 297 x 210 (plus 5mm bleed)
- Half Page Horizontal 125 x 188
- Half Page Vertical 253 x 92.5
- Quarter Page Horizontal 75 x 188
- Quarter Page Vertical 250 x 55

Front Cover (The Channel only)

- Choose a background colour (can be white) and provide us 210 x 200 mm (+ 5 mm bleed) imagery for the centre of the cover.
- We will then propose a front cover design for your approval.

What to Stock (The Channel)
Please supply:
- Title
- Price
- Product image (HiRes)
- Logo (HiRes)
- Max 100 words copy (less if in bullet points)
- ‘Available from’ contact details (company, phone, website etc.)

Advertorial
- We do not accept advertisement material that resembles the design of our editorial pages.
- The page must clearly have the word “ADVERTORIAL” at the top of it.
- It will not be listed in our contents page.
- It should not have our folio (header and/or footer), magazine brand or page number on it.
- We reserve the right to adjust material to ensure it meets these specifications.

General print artwork specifications:
- Artwork needs to be supplied as a high resolution CMYK PDF.
- Fonts should be converted to paths or fully embedded into the PDF.
- Allow 5mm for bleed if appropriate.
- Artwork can be emailed to production@techday.com
- For files larger than 10Mb, they can be couriered to: Production, Techday, 3B, 49 Brown St, Ponsonby, Auckland, NZ.
- The maximum ink weight is 340%.

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Our Editorial Charter

 

Our journalism is designed to inform, entertain, or contribute to debate concerning the development of the ICT industry in NZ. We hope that through better information, users of technology will become more productive.

It is our policy that:

  • Diversity – We ensure that the plurality of opinion regarding the subjects we are writing about is reflected in our journalism, with due respect to the relative views of our stakeholders.
  • Ethics – Any gifts over $50 from any source are reported internally to ensure that it doesn’t affect a fair and balanced editorial approach.
  • Newsworthiness – News is assessed on its own merits regardless of any advertising contracts, commercial arrangements, shareholdings or other conflicts.
  • Disclosure – Any editorial published either in print or online regarding our shareholders will have a clearly displayed disclosure message upon it. Likewise if our journalist travels at the expense of an organisation with an interest in the content being written.
  • Advertorial – No advertising or content that we have been paid for will be represented as independent editorial. It will be designed or identified in a way that it is clearly distinguishable from independent content.
  • Interactivity – Our publications and websites shall be developed in such a way as to reinforce interactivity between all of our stakeholders. We shall enable all stakeholders to express their views on the contents and to contribute to that content.
  • Availability – This charter shall be publicly available and published on our website.

Definition: Stakeholders – are our readers, advertisers, employees and shareholders (including any parent companies) or any industry contact or special interest group we encounter.

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Submitting products for review

Below are the key questions we get asked about our reviewing procedures and policies:

Do I have to pay in order to submit a product for review?
No. Techday’s review scheme is free of charge. However, we welcome any corresponding giveaway opportunities that may present themselves. These giveaways drive newsstand sales of the magazine, which ultimately funds our reviewing facilities.

Which publications do you accept review product for?
At this stage we are just reviewing products in NetGuide, Start-Up, GameConsole and MacGuide, but later on we are considering reviews for our other business publications.

What does participation in the review scheme get me?
Submitting your products for review in our magazines is a great way of receiving at least half a page of coverage, which will feature up to two high-resolution images of the product along with a discussion detailing the product’s features, specifications, pros and cons. All of the products reviewed will participate in our new ‘rosette’ scheme, and will be eligible to receive any of a number of awards, which you’re welcome to use in your own marketing for the product in question.

Techday is happy to provide the rosette artwork shown below to you upon request.

What happens to the review product?
Products over $500 in value will be returned to the supplier. Generally speaking, products under that value will be kept by Techday and auctioned some three months after the publication of the review as a means of supplementing the review facility and the time spent on the piece.

Will participation guarantee a good review? And can we see the review before it is published?

No on both counts. The review process will be impartial and no further correspondence may be entered. Techday endeavours for the review process to be fair and based on comprehensive and knowledgeable testing.

If I submit product for review, is it guaranteed to be published?
Vendors, distributors and PR agencies are welcome to submit products and press releases to Techday for consideration. However, if only a press release is provided, we will consider the product for inclusion as an announcement. The announcements provide less substantial coverage with little-to-no discussion, a small image and release details only. Inclusion in the announcements section is limited and at the discretion of TechDay. Alternatively, products supplied for review will have a much greater chance of inclusion.

Are any products excluded from the reviews?
Yes, products focused on corporate or enterprise customers will not be reviewed, as well as electronic components and services like SaaS solutions. This is because we don’t have the facilities or expertise to review these type of products and that they aren’t relevant to our audience. Remember at this stage we are only accepting reviews for the following consumer focused publications: NetGuide, ConnectMe, GameConsole and MacGuide.

Can we arrange a joint advertising/review deal?
No. The review scheme will operate independently from advertising sales.

How does the Rosette scheme work?
During the course of testing, the reviewer will assign various rosette awards to certain review products where we feel it is appropriate. These will be displayed alongside the reviewed product in question, and the artwork can be supplied to you upon request.

How do I arrange a review?
Email us here, then a member of our reviews co-ordination team will respond with delivery details.

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Where to deliver inserts

All inserts into Techday publications should be delivered to the address below. Before delivery the packages should be clearly marked with the magazine and issue (i.e. The Channel November 2013)

Deliver to:
Carey Parker
RocketMail
9A Beatrice Tinsley Cresent
North Harbour Industrial Estate
Auckland

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