How can I advertise with Techday?

 

Whether you are targeting the most senior IT managers in corporate and government organisations, members of the ICT channel or consumers, Techday has the right website for you.

Since starting in 2006, we have assembled a number of brands. We now have a fully integrated suite of websites across virtually every part of the IT, telecommunications and consumer electronics areas.

You can find a full list of our publications here.

Then if you want a representative to contact you, request it here.

Techday advertising specifications

 

Where to send all the files:

Files should be emailed directly to material@techday.com at least five working days before the campaign is due to start.

The file types we accept:

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Ad Type Dimensions(W x H) Ideal File Size View Sample
Leaderboard / Banner / Billboard 728 x 90 50KB
Skyscraper / Wide Skyscraper 160 x 600 30KB
M. Rec / Tile / Island 300 x 250 50KB
Half Page / Super Tile 300 x 600 80KB
Interstitial Unit / Large overlay tile 480 x 480 120KB
Email newsletter tile 300 x 250 40KB
Takeover panels / Side panels / Skins 153 x 1080 (Two Units) 50KB Each

*These are ideal sizes and not absolute requirements. We suggest all advertisements have a thin border for maximum impact.

Leaderboard / Banner / M. Rec / Tile / Overlay / Skyscraper:
We accept HTML, Javascript, Flash*, Gif, animated Gif and jpg files. *When supplying Flash make sure that Flash (SWF) files are Flash 10.1 or lower and we recommend providing a jpg or Gif backup image for non flash-enabled browsers. 

If you provide flash or animated material, we suggest that you loop it, with an extended pause on the final call to action slide.

Email newsletter tile:
Email Newsletter M. Rec / Tile 300px x 250px (40KB ideal). While we can accept GIF and animated GIF files, we recommend using just a flat JPG file, as some email clients do not run the animated GIF files correctly.

Some email clients do not support cookies such as Outlook. If you intend to use a 3rd party adserver link tracking, then you will be required to use a tracking system without cookies such as the "Click Trackers" option within Google DCM (DoubleClick Campaign Manager). More information about this option is detailed here.

For each online advert we need a URL supplied for your advert to click to.

Takeover panels / Side panels / Skins:
A site takeover is an opportunity to theme panels on either side of a particular section of our website with an image that supports your existing banner, tile or skyscraper advertising. Because different users have different zoom settings and screen sizes, no guarantees can be made that all users will have the full imagery. The imagery for these panels should be non-critical information, ideally a pattern or colour, with no text.

Two JPEG panels both measuring 153px wide x 1080px high with a fade to our background colour (#EEE) at the bottom. Please note that we're unable to accept Flash files.

eDM specifications

File Size, Dimensions & Format

  • HTML (excl. images) delivered must be no larger than 25KB.
  • Images are suggested no more than 200KB.
  • Maximum width must be no larger than 650px.
  • All html should be Table based, with <div>tags kept to a minimum with no floating or absolute positioning.
  • Additional text only version is preferred. (This is for those recipients who do not / cannot read HTML in their email clients.)

Image Format

  • Static images (Gif/JPG) only.
  • All images must insert <alt> tag.
  • Animated gifs are not recommended (Due to Vista Outlook only displaying the first frame of the animation).
  • No rich format element (Flash, Video).
  • Please make your message content into system text, graphic text is not recommended.

DON’T Do

  • No background images.
  • No JavaScript.
  • No iFrames.
  • No external CSS.
  • No bookmark anchor tags in HTML. (They don't work in Lotus notes.)

Other information needed

  • Subject line text.
  • From sender name (usually company / product / event name).
  • Seed emails (people within the organisation who wish to receive the eDM).

Lead time

  • Well-formatted creative must be supplied five working days prior to eDM blast. This is to allow our team enough time to evaluate your materials and set up a testing proof.

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Sponsored Story Specifications
 

Sponsored stories can be one of the most effective marketing solutions that Techday offers.

If you're providing the content please include:

  • A short and snappy headline.
  • Approximately 500 words of content.
  • At least one image in JPG format of 474 pixels wide and up to 293 pixels high.
  • The URL to guide readers to.

If you choose us to write the story we need the following information:

  • A 50 or so word brief explaining what you want us to write about.
  • Ensure you explain your objective. Registrations for an event? Website traffic? Generate leads?
  • Your target market; CIOs & IT managers reading IT Brief, resellers and system integrators reading The Channel, etc.
  • A small number of links or documents for researching the subject, trend or product.
  • At least one image in JPG format of 474 pixels wide and 293 pixels high.
  • The URL to guide readers to.

Send all this to your account manager, who will get it to the appropriate editor.

It takes us approximately five working days to turn around a sponsored story writing project or just two days if the content is provided complete.

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Our Editorial Charter

 

Our journalism is designed to inform, entertain or contribute to debate concerning the development of the ICT industry in NZ.

We hope that through better information, users of technology will become more productive.

It is our policy that we provide:

  • Diversity – We ensure that the plurality of opinion regarding the subjects we are writing about is reflected in our journalism, with due respect to the relative views of our stakeholders.
  • Ethics – Any gifts over $50 from any sources are reported internally to ensure it doesn't affect a fair and balanced editorial approach.
  • Newsworthiness – News is assessed on its own merits regardless of any advertising contracts, commercial arrangements, shareholdings or other conflicts.
  • Disclosure – Any editorial published, either in print or online, regarding our shareholders will have a clearly displayed disclosure message upon it. Likewise if our journalist travels at the expense of an organisation with an interest in the content being written.
  • Advertorial – No advertising or content we have been paid for will be represented as independent editorial. It will be designed or identified in a way that it is clearly distinguishable from independent content.
  • Interactivity – Our publications and websites shall be developed in such a way as to reinforce interactivity between all of our stakeholders. We will enable all stakeholders to express their views on the contents and to contribute to that content.
  • Availability – This charter shall be publicly available and published on our website.

Definition: Stakeholders are our readers, advertisers, employees and shareholders (including any parent companies) or any industry contact or special interest group we encounter.

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Submitting products for review

 

Below are the key questions we get asked about our reviewing procedures and policies:

Tell me about Techday’s reviews.

We write sponsored and unsponsored reviews primarily on consumer technology. 
Our reviews are a great way of receiving coverage and can include images, features, specifications, a description of the product in-use and more.
Techday endeavours to ensure the review process is fair and based on genuine testing.

What’s the difference between sponsored and unsponsored reviews?

For unsponsored reviews there is no guarantee we will review your product, and aside from loan agreements no correspondence will be entered into.
For sponsored reviews we agree to review your chosen product and will send you a draft version of the article before it goes live so you can suggest changes. For more information about sponsored reviews, contact 0800 TECH ADS.

Which publications do you accept review product for?

We consider reviews for a range of our brands, particularly NetGuide, MassRetailer and ChannelLife.
We do not review enterprise technology as we don't have the right environment or technical experience to fully test the more complex solutions. Our reviewers are average Kiwis and our readers are generally not technically focused.

What are the timeframes for loans and publishing articles?

We work to have loan items back to you within two weeks. We can consider a shorter timeframe if need be. 
Finalising the article and publishing it on online may take longer than the loan period.

What happens to the review product?

Products over $500 in value will be returned to the supplier. Generally speaking, products under that value will be kept by Techday and auctioned some three months after the publication of the review as a means of supplementing the review facility and the time spent on the piece.
For sponsored stories, you can request to have the product returned to you.

How do I arrange a review?

For sponsored and unsponsored reviews, email info@techday.com or call 0800 TECH ADS if you're New Zealand-based and 1300 092 195 if you're in Australia.
Our review co-ordinator will register all review products in our tracking system. 
Suppliers are to arrange delivery and pick-up of the product/s to Reviews, Techday Ltd, 3B 49 Brown Street, Ponsonby, Auckland.

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