How can I advertise with you?
Our advertising specifications
Sponsored story specifications
Our editorial charter
Submitting products for review

How can I advertise with you?

Whether you are targeting the most senior IT managers in corporate and government organisations, members of the ICT channel or consumers, Techday has the right publication or website for you

Since starting in 2006, we have assembled a number of publications and websites. We now have a fully integrated suite of publications and websites across virtually every part of the IT, telecommunications and consumer electronics industries.

You can find a full list of our publications here.

Then if you want a representative to contact you, request it here.

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Techday advertising specifications

Where to send all the files:

Files should be emailed directly to material@techday.com at least five working days before the campaign is due to start.

The file types we accept:

Banner, skyscraper, tile/rectangle:
We accept HTML, Javascript, Flash*, Gif, animated Gif and jpg files. *When supplying Flash we recommend providing a jpg or Gif backup image for non flash enabled browsers.

Email newsletter tile:
Email Newsletter MRec / Tile 300px x 250px (40KB ideal). While we can accept GIF and animated GIF files, we recommend using just a flat JPG file. As some email clients do not run the animated GIF files correctly.

Some email clients do not support cookies such as Outlook. If you intend to use a 3rd party adserver link tracking, then you will be required to use a tracking system without cookies such as the "Click Trackers" option within Google DCM (DoubleClick Campaign Manager). More information about this option is detailed here.

For each online advert we need a URL supplied for your advert to click to.

The size of adverts:
(Width x height in pixels and file size)
Leaderboard / Banner 728 x 90 (50KB ideal)
Skyscraper 160px x 600px (30KB ideal)
MRec / Tile 300px x 250px (50KB ideal)
Half Page / Super Tile 300px x 600px (80KB ideal)
Interstitial Unit / Large overlay tile 480px x 480px (120KB ideal)

Takeover panels:
A site takeover is an opportunity to theme panels on either side of a particular section of our website with an image that supports your existing banner, tile or skyscraper advertising. Because different users have different zoom settings and screen sizes, no guarantees can be made that all users will have the full imagery. The imagery for these panels should be non-critical information, ideally a pattern or colour, with no text.

Two JPEG panels both measuring 266px wide x 900px high with a fade to our background colour (#EEE) at the bottom. Please note that we're unable to accept Flash files.

eDM specifications

File Size, Dimensions & format

  • HTML (excl. images) delivered must be no larger than 25KB.
  • Images are suggested no more than 200KB.
  • Maximum width must be no larger than 650px.
  • All html should be Table based, with <div>tags kept to a minimum with no floating or absolute positioning.
  • Additional text only version is preferred. (This is for those recipients who do not / cannot read HTML in their email clients.)

Image Format

  • Static images (Gif/JPG) only.
  • All images must insert <alt> tag.
  • Animated gifs are not recommended (Due to Vista Outlook only displaying the first frame of the animation).
  • No rich format element (Flash, Video).
  • Please make your message content into system text, graphic text is not recommended.


  • No background images.
  • No JavaScript.
  • No iFrames.
  • No external CSS.
  • No bookmark anchor tags in HTML. (They don't work in Lotus notes.)

Other information needed

  • Subject line text.
  • From sender name (usually company / product / event name).
  • Seed emails (people within the organisation who wish to receive the eDM).

Lead time

  • Well-formatted creative must be supplied five working days prior to eDM blast. This is to allow our team enough time to evaluate your materials and set up a testing proof.

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Sponsored Story Specifications
Sponsored stories can be one of the most effective marketing solutions that Techday offers.

If you're providing the content please include:

  • A short and snappy headline.
  • Approximately 500 words of content.
  • At least one image in JPG format of 474 pixels wide and up to 293 pixels high.
  • The URL to guide readers too.

If you choose us to write the story we need the following information:

  • A 50 or so word brief explaining what you want us to write about.
  • Ensure you explain your objective. Registrations for an event? Website traffic? Generate leads?
  • Your target market, CIO's & IT Managers reading IT Brief, resellers and system integrators reading The Channel etc.
  • A small number of links or documents for researching the subject, trend or product.
  • At least one image in JPG format of 474 pixels wide and up to 293 pixels high.
  • The URL to guide readers too.

Send all this to your account manager, who will get it to the appropriate journalist.

It takes us approximately five working days to turn around a sponsored story writing project or just two days if the content is provided complete.

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Our Editorial Charter

Our journalism is designed to inform, entertain or contribute to debate concerning the development of the ICT industry in NZ. We hope that through better information, users of technology will become more productive.

It is our policy that we provide:

  • Diversity – We ensure that the plurality of opinion regarding the subjects we are writing about is reflected in our journalism, with due respect to the relative views of our stakeholders.
  • Ethics – Any gifts over $50 from any sources are reported internally to ensure it doesn't affect a fair and balanced editorial approach.
  • Newsworthiness – News is assessed on its own merits regardless of any advertising contracts, commercial arrangements, shareholdings or other conflicts.
  • Disclosure – Any editorial published, either in print or online, regarding our shareholders will have a clearly displayed disclosure message upon it. Likewise if our journalist travels at the expense of an organisation with an interest in the content being written.
  • Advertorial – No advertising or content we have been paid for will be represented as independent editorial. It will be designed or identified in a way that it is clearly distinguishable from independent content.
  • Interactivity – Our publications and websites shall be developed in such a way as to reinforce interactivity between all of our stakeholders. We will enable all stakeholders to express their views on the contents and to contribute to that content.
  • Availability – This charter shall be publicly available and published on our website.

Definition: Stakeholders are our readers, advertisers, employees and shareholders (including any parent companies) or any industry contact or special interest group we encounter.

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Submitting products for review

Below are the key questions we get asked about our reviewing procedures and policies:

Do I have to pay in order to submit a product for review?
No. Techday's review scheme is free of charge. However, we welcome any corresponding giveaway opportunities that may present themselves.

Which publications do you accept review product for?
At this stage we are just reviewing products for our consumer brands, but occasionally we consider reviews for our other business brands. The problem we face with business or enterprise products is that we don't have the right environment or technical experience to fully test some of the more complex solutions.

What does participation in the review scheme get me?
Submitting your products for review is a great way of possibly receiving coverage, which may include feature images of the product along with details of the product's features, specifications, pros and cons.

What happens to the review product?
Products over $500 in value will be returned to the supplier. Generally speaking, products under that value will be kept by Techday and auctioned some three months after the publication of the review as a means of supplementing the review facility and the time spent on the piece.

Will participation guarantee a good review? And can we see the review before it is published?
No on both counts. The review process will be impartial and no further correspondence will be entered into. Techday endeavours to ensure the review process is fair and based on comprehensive and knowledgeable testing.

If I submit product for review, is it guaranteed to be published?
Vendors, distributors and PR agencies are welcome to submit products and press releases to Techday for consideration. However, if only a press release is provided, we will consider the product for inclusion as an announcement. The announcements provide less substantial coverage with little to no discussion, a small image and release details only. Inclusion is at the discretion of Techday. Products supplied for review will have a much greater chance of inclusion.

Are any products excluded from the reviews?
Yes, products focused on corporate or enterprise customers will not be reviewed, as well as electronic components and services like SaaS solutions. This is because we don't have the facilities or expertise to review these type of products and that they aren't relevant to our audience. Remember at this stage we are only accepting reviews for the following consumer focused publications: NetGuide, Start-Up, PlayOn and AppleWatch

Can we arrange a joint advertising/review deal?
No. The review scheme will operate independently from advertising sales.

How do I arrange a review?
We've got a centalised approach to reviews. Email our review co-ordinator here, he will register your product in our tracking system and know to expect it. Then despatch the product/s to Reviews, Techday Ltd, 3B 49 Brown Street, Ponsonby, Auckland. Only our reviews co-ordinator can sign loan agreements on behalf of Techday Ltd.

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