Cook bets on Apple with new product launches

closeThis article could be out of date, as it was published 9 months 10 days ago.

Tim Cook has promised a new line of Apple products are in the pipeline, but unsurprisingly the CEO remained quiet when it came to details.

Following a decade of revolutionary devices entering the market, spanning from iPod to iPad, Cupertino plans to release an industry game-changer in the near future.

“There will be new categories,” promised Cook, speaking at length about the tech giant’s future to the Wall Street Journal. “We’re not ready to talk about it, but we’re working on some really great stuff.”

The “really great stuff” Cook is alluding to may well be the iWatch or Apple TV, but sticking to the company’s tradition of refusing to comment on industry speculation, no concrete answer was given.

Many leading market figures believe an Apple smartwatch is a done deal, yet many also believe Cupertino will venture into the mobile payment service or even a greatly improved video service, suggesting that exactly, the industry knows very little of their intentions.

In a wide-ranging interview, Cook told the WSJ the company had repurchased US$14 billion worth of its own stock, in the past two weeks alone.

“It means that we are betting on Apple,” he said. “It means that we are really confident on what we are doing and what we plan to do.”

And on the topic of company cash, Cook refused to rule out further acquisitions.

”We may see a huge company tomorrow that we want to acquire or something may happen in the stock market that’s unpredictable,” he told the WSJ.

“We have no problem spending 10 figures for the right company, for the right fit that’s in the best interest of Apple in the long-term. None. Zero.”

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