New Apple acquisition… All’s Swell that ends Swell?

Apple is on the verge of acquiring talk radio curation Swell, for a rumoured US$30 million.

That’s according to Recode, which claims the team is already making plans to join forces with the tech giant.

According to its official website, Swell is powered by an advanced algorithm that delivers content in a “lean back format designed with a simple goal: serve content that you want to listen to right now.”

The algorithm evaluates content with a formula that combines many factors:

• Expert rating: Rating and metadata assigned to the program by an expert human curator

• User rating: Your judgment of the program inferred from how long you spend listening to episodes of the program

• Content rating: A measure of how closely the content and topic matches your interests

• Community rating: The Swell user community’s overall judgment of the content

• Peer rating: Judgment of the content by other users similar to the you

As part of the rumoured acquisition, Swell will apparently shut down its iOS app this week, with CEO Ram Ramkumar already making plans to join the Apple work force.

Media speculation claims Cupertino will no doubt use the technology to improve its own Podcasts app, in what will prove to be Apple’s 30th acquisition since the start of 2013 – including Beats Electronics in May this year.

Follow Us
on Google+
Sponsored

Hilton Auckland

As more and more conferences and events arrive in New Zealand, the opportunity to gain knowledge and build networks becomes better every day. Conferences can be hard work, and there’s nothing like retiring to a nice hotel room at the end of the day to relax and rest. But how do you turn a night in a hotel room into a lesson in building brand loyalty?   Read More →

Android App Review: Vimeo

NetGuide I review a lot of apps that, for one reason or another, aren’t that good. But it’s rare to find one that’s actually irredeemably broken. Video sharing website Vimeo’s app, however, is closer than it should be for an app with such obvious potential.   Read More →

Review: Samsung Gear S

NetGuide It takes something pretty special to stand out from the crowd in the smart wearable space. With new smartwatches and bands launching on a weekly basis, there’s lots of noise and plenty of confusion.   Read More →