No surprises as new iPhone sales risesOctober 8 - 9am
Such a rise in sales is unsurprising given the company sold a record-breaking nine million new models, just three days after the launch on September 20.
Based on shipment figures from Apple’s Taiwan-based suppliers, the forecast looks strong for CEO Tim Cook and his team, as confirmed by analyst group Cantor Fitzgerald.
“We estimate preliminary September sales for our Apple Barometer rose by approximately 9-10 percent month-over-month,” analyst Brian White claimed in a research note.
Despite a volley of criticism aimed towards Cupertino and its seemingly unimaginative new smartphone line, the tech giant will no doubt be happy with such an encouraging start.
Casting back to late September, less than 24 hours after the iPhone 5S went on sale across nine countries, Apple had sold out its entire September stock, leading to on street fighting in California.
And while Cupertino doesn’t advocate going to war over the new releases, the omens look good for the products.
Meanwhile, following reports of a leaked video allegedly showing Apple’s new iPad 5, Cantor Fitzgerald believes the new model has potential to gain significant traction within the market.
“Given our research in Taiwan over the past few days, we believe the iPad 5 has the potential to be a significant iPad upgrade cycle,” White added.
“Given that Apple did little in the way of changing the look and feel of the past couple of iPad iterations, we believe Apple’s sizable installed base, with 155 million iPads shipped through 3Q:FY13, is ready to purchase a new full-sized iPad.”
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