Football-mad Kiwis to join World Cup conversation on Facebook

Millions of football fans from around the world will join the conversation about the 2014 World Cup on Facebook.

Sports are inherently social, and during major sporting events people come to Facebook to connect and engage with friends who are following the action, to cheer on their favorite teams and players, and to find out the latest scores and highlights.

For this year’s World Cup, the social media giants says it wants to give people one “great place to experience the action in real-time.”

As a result, Facebook is launching Trending World Cup — a dedicated hub for fans on Facebook to follow the tournament as it unfolds.

Trending World Cup on Facebook includes:

* The latest scores and highlights from the matches

* A special feed with real-time posts from friends and updates from relevant players and teams

* An interactive map that shows where fans of some of the top players are located around the world

In addition, users can share the specific match you’re watching during the World Cup — just tap the smiley icon before you share a post and select “watching.”

How to Get There

Over the course of the tournament, you can use Trending World Cup on Facebook on desktop and on your smartphone or feature phone.

You can get there by visiting www.facebook.com/worldcup, or by clicking on “World Cup” in the Trending section on the right-hand side of your News Feed.

If your friends share that they are watching a specific match, you can also get to Trending World Cup by clicking on their post. If you’re using the Facebook for Every Phone app on your feature phone, just tap the soccer icon on your home screen.

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