New homepage design increases revenue by 85%

closeThis article could be out of date, as it was published 2 years 3 months 23 days ago.

In this fast moving online industry, things change very quickly and even the best websites need to keep up. That’s why Website developer company, Zeald, recently redesigned their website. When this is done it can be hard to tell if you have made any kind of improvement to your results. You could just guess or you could know for sure by using Split Testing.

Split Testing is the single most effective way to increase the performance of your website. It involves running experiments on landing pages of your website. You have an original page and a duplication of that page with a redesign or content changes. Traffic gets split between the two versions evenly and split testing software tells you how the new page’s conversion rate differed from the original.

It is not only effective, but is also an inexpensive way of making improvements to aspects of your website, using your own customers as a democratic tool to help make decisions. Who better to understand the needs and wants of your customers than your customers!

See how Zeald increased Bolt of Cloth’s revenue by 85% using a new homepage design in a split test.

Follow Us
on Google+
Sponsored

Hilton Auckland

As more and more conferences and events arrive in New Zealand, the opportunity to gain knowledge and build networks becomes better every day. Conferences can be hard work, and there’s nothing like retiring to a nice hotel room at the end of the day to relax and rest. But how do you turn a night in a hotel room into a lesson in building brand loyalty?   Read More →

Android App Review: Vimeo

NetGuide I review a lot of apps that, for one reason or another, aren’t that good. But it’s rare to find one that’s actually irredeemably broken. Video sharing website Vimeo’s app, however, is closer than it should be for an app with such obvious potential.   Read More →