Apps the way to do it as VMob bags global Microsoft Azure acclaim…

Kiwi mobile marketing innovation company VMob has been recognised for its innovative use of technology, having been announced as a runner-up in the global Winning with Azure Contest for the cloud-based technology solutions it is providing retailers around the world.

The Winning with Azure Contest recognises the best solutions in market that incorporate Microsoft Azure technology to alleviate customer pain-points or solve a related business problem.

The NZX listed firm was one of three runner-ups in the Winning with Azure Contest with Blue Metal Architects announced as the Grand Prize Winner.

VMob CEO and founder Scott Bradley is thrilled VMob has been recognised on a global level for its successful application of the Azure cloud-based technology to deliver unique mobile marketing campaigns that work.

“The VMob platform uses in-store beacon functionality, mobile vouchers and mobile loyalty to increase store traffic, improve in-store experience and build loyalty,” he says.

“All app content is tailored specifically to each shopper through our big data platform which is run on the Microsoft Azure network, using a combination of historic information and live data points such as location, weather and nearby events.”

VMob’s mobile marketing platform has powered international campaigns for retail heavy-weights McDonald’s, Exxon, local loyalty giant Fly Buys and Auckland’s Heart of the City, delivering campaigns using smartphone apps with loading capacity for individualised content to millions of users simultaneously.

Other awards secured by VMob this year include the I-COM Big Data award and Best Innovative Hi-Tech Mobile Product, Best Innovative Hi-Tech Service Product and a commendation in the Innovative Software Product Award at 2014 NZ Hi-Tech Awards.

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