Resellers stories
The hire bolsters Geordie's push to help enterprises govern AI agents, as it expands after a USD $30 million funding round.
The awards underline how Arctic Wolf is leaning on channel partners as customers seek outsourced help to tackle AI-driven cyber threats.
The chip maker's desktop push could raise prices and force businesses to rethink upgrades around on-device AI, security and battery life.
Certified resellers stand to gain simpler rebates and stronger margins as the vendor shifts partner benefits through distributors and adds technical training.
Partners across North America, EMEA and ANZ were rewarded for bookings growth and new customer wins in 8x8's 2026 fiscal year.
Broader security platforms are gaining favour as UK and Irish customers seek simpler compliance and AI governance tools.
The wider tie-up will give resellers and managed service providers a broader security portfolio as AI and compliance demands intensify.
Higher average selling prices are offsetting weaker demand, lifting European notebook revenues 12% in early Q2 despite falling unit sales.
The overhaul is meant to give partners clearer rules, more transparency and bigger rewards as customers move from AI pilots to scaled deployments.
Start-ups will get a bigger role at the London event as organisers court investors and buyers amid rising AI-driven cyber risk.
The hire bolsters Cato's push to widen partner-led sales across EMEA as businesses increasingly seek outside help with AI security and governance.
Partners across EMEA can now resell bundled SASE services as Westcon-Comstor seeks to cut deployment risk and speed up cloud security sales.
Channel partners in Australia and New Zealand will get clearer sales guidance as Kong taps Unfold to accelerate AI and API deal flow.
The awards underline how channel firms are becoming central to cybersecurity sales in Europe as customers shift to platform-based security.
The cyber security firm's move gives managed security service providers and resellers a clearer route to sell AI-based security operations tools.
The expanded remit underscores StorMagic's push to grow partner-led sales as customers reassess virtualised infrastructure across EMEA.
Resellers will get faster access to licences and support as MadisonAV becomes Audinate's sole local source for core Dante software and adapters.
Irish integrators and resellers gain access to ViewSonic's displays and LED video walls through AVTS's network from today.
Australian MSPs and resellers gain access to Coro's cybersecurity platform as the deal broadens channel options and simplifies security management.
The hires are designed to bolster sales execution and technical support as demand rises for digital access systems across India.