Vodafone powers NZ’s first digital advertising billboards

The first interactive LED billboards in New Zealand have gone live in Ponsonby, Eden Terrace and Parnell, bringing a piece of Times Square to Auckland

The content is delivered in real time by Vodafone using Machine to Machine (M2M) technology over the mobile network, negating the need for additional cabling and infrastructure.

According to the telco, extensive testing over the last 12 months has ensured that the billboards – owned and operated by APN Outdoor and supported by Ngage Media – run seamlessly over the M2M mobile network.

The system uses Aerva technology, software that allows the audience to interact with the billboards via Twitter, Facebook, Instagram, RSS feeds, pic-to-screen, or text-to-screen.

Vodafone’s M2M router can be installed and configured in minutes and offers global functionality, meaning it can be deployed anywhere in the world – the company has over a million M2M connections in New Zealand.

Vodafone’s Head of M2M, Tony Bacon says that digital signage is recognised as a growth sector worldwide.

“Advertisers are starting to realise that the cost to print is unattractive when considering digital media,” he says.

“Digital allows the vendor to renew their advertising message in real time to suit time of day, weather conditions and other environmental variables. We’re also seeing companies adopt digital media as a way to broadcast internal communications.

“Strategically placed screens around the office or factory keep staff updated on company news, the latest campaigns and provide important OSH reminders.

“Using the mobile network means avoiding additional infrastructure costs and provides the ability to change out campaigns very quickly.”

Ngage Director, Alan Nicholas says digital-out-of-home is the fastest growing medium after mobile.

“It’s a $15billion industry and growing at 23% per annum,” he adds. “Digital signage, mobile and Wi-Fi will be the key methods advertisers use to communicate to the market.

“Billboards will feed you personalised information, make decisions on what to display according to who is looking at it – and will identify viewers by the mobile in your pocket.”

“We’re moving fairly rapidly to a time when what appears on screens and what happens to get it there will be far more than a simple case of operators telling machines what to play and when.

“Right now, a person managing and scheduling a network is something of a musician. Soon, those people will be arranging and conducting orchestras, with many, varied instruments (those things) potentially adding to the sound.”

Follow Us
on Google+
Sponsored

Hilton Auckland

As more and more conferences and events arrive in New Zealand, the opportunity to gain knowledge and build networks becomes better every day. Conferences can be hard work, and there’s nothing like retiring to a nice hotel room at the end of the day to relax and rest. But how do you turn a night in a hotel room into a lesson in building brand loyalty?   Read More →

Android App Review: Vimeo

NetGuide I review a lot of apps that, for one reason or another, aren’t that good. But it’s rare to find one that’s actually irredeemably broken. Video sharing website Vimeo’s app, however, is closer than it should be for an app with such obvious potential.   Read More →