A10 Networks hires Channel Director ANZ to boost partner community

A10 Networks has appointed Bruce Nixon as Channel Director, Australia and New Zealand, whose remit is to continue building a strong and loyal partner community.

Based in Sydney, formerly Nixon was Channel Manager for Aruba Networks and prior to that he handled Enterprise Accounts for Juniper Networks before also working for McAfee and Symantec.

“A crucial part of this process is building and strong and loyal partner community, where all interactions with partners must be guided by ‘easy to do business with’ principles and high integrity,” Nixon says.

Nixon’s 15-year career across ANZ and Asia Pacific has focused primarily on evangelising new technologies and taking new companies to market.

“Bruce is passionate about articulating clearly and demonstrating the value of solutions to the partner and customer community,” says Greg Barnes, Managing Director ANZ, A10 Networks.

“We see this positive energy being a key factor in driving the expansion of A10’s channel.”

Nixon says that most of his former roles have been with organisations focused on new, often specialised solutions and helping to evangelise and take these to market. He has enjoyed the challenge of helping to transform vendors’ initial years in ANZ by building channel and customer bases.

“The rewards of seeing these business transformations have been is fantastic,” he adds.

“Joining the A10 Networks team was an easy decision to make.

“When I checked the organisation’s success elsewhere in this region, and the growth have achieved, it looked like a fantastic opportunity to help achieve similar results in A/NZ.

“My initial impression is that channel-building is already well under way. Our existing partners are committed and have high levels of technical competence.

“Now we need to recruit partners to help increase our awareness and consideration rates. Our targets will enjoy taking new, disruptive technologies to market and typically they will be technically rich and punching above their weight.

“Early discussions suggest that their reception of the A10 message and value propositions are extremely positive.”

To promote channel growth, A10 Networks has hired three Territory Development Managers who are tasked with lead generation directly with the end-user community, then working with appropriate partners to execute on these.

Nixon says feedback from the end user community has been positive.

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