The newly-created Asia Pacific product specialist role will see Alan Pettigrew talking up the benefits of Citrix technology to customers and growing the company’s business pipeline.

Pettigrew was the Founder, Principal Consultant and Director of Innovum Consulting, which offered marketing and strategies to telecommunications and technology companies.

Based in Melbourne, Pettigrew will report directly to Nabeel Youakim, Vice President, Products and Microsoft Alliance, Citrix Systems Asia Pacific.

“Citrix has a long history of working closely with its customers to provide them with the tools, training and technologies in line with their business needs. I am looking forward to continuing that legacy as Citrix continues to develop further innovations in desktop virtualisation and virtual computing,” Pettigrew said.

“Alan has the proven experience in bridging the gap between understanding technologies and linking it to how it solves real-world problems. We are confident that Alan’s expertise and technical know-how will help our customers continue to understand and benefit from virtual computing solutions, working anywhere, anytime and from any device,” Youakim added.