InIn acquires customer base from NZ reseller Amtel

closeThis article could be out of date, as it was published 1 year 7 months 21 days ago.

Interactive Intelligence has purchased the customer support agreements of its New Zealand reseller, Amtel.

The unified IP business communications software and services provider says under the terms of the agreement, effective April 1, Amtel’s 24 customers will now directly be served by the Interactive Intelligence sales, marketing, support and services organisation in New Zealand.

“This acquisition benefits former Amtel customers by giving them direct access to our local, regional and global support and services staff, which number about 450 worldwide,” says Dr Donald E. Brown, CEO, Interactive Intelligenc.

“At the same time, it will help us launch our cloud-based communications-as-a-service offering in New Zealand.”

The company plans to expand its Auckland staff to total between eight and 12 employees by the end of the year, eventually relocating the office to a larger facility within the next 12 months.

“It appears that this acquisition is fundamentally about acquiring customers and skill sets to bolster a regional capability, rather than one based on assets and infrastructure, which the market no longer requires,” says Dustin Kehoe, associate research director, IDC Research.

“UC, Collaboration and Contact Centre markets are growing in ANZ, but business needs are geared around professional services and new delivery models.

“IDC managed services research shows that a vendor’s local presence and ability to understand their end customers’ business are important success factors.”

As done in other regions, Interactive Intelligence will continue its “sell-through-partner” strategy throughout the Australia and New Zealand markets, according to Dr Brown.

“We remain committed to our reseller channel and will continue to support existing partners in the region, which is in keeping with our combination of a direct and partner distribution model that we’ve operated successfully throughout the world since our founding in 1994,” he said.

Follow Us
on Google+
Sponsored

Hilton Auckland

As more and more conferences and events arrive in New Zealand, the opportunity to gain knowledge and build networks becomes better every day. Conferences can be hard work, and there’s nothing like retiring to a nice hotel room at the end of the day to relax and rest. But how do you turn a night in a hotel room into a lesson in building brand loyalty?   Read More →

Android App Review: Vimeo

NetGuide I review a lot of apps that, for one reason or another, aren’t that good. But it’s rare to find one that’s actually irredeemably broken. Video sharing website Vimeo’s app, however, is closer than it should be for an app with such obvious potential.   Read More →

Review: Samsung Gear S

NetGuide It takes something pretty special to stand out from the crowd in the smart wearable space. With new smartwatches and bands launching on a weekly basis, there’s lots of noise and plenty of confusion.   Read More →