New Acronis channel team ramps up ANZ presence

Acronis has announced the appointments of Lincoln Goldsmith as Sales Director Mobility; Michael Coleman as Sales Manager ANZ for Backup solutions; and Rose Old as Channel Manager.

They are responsible for strengthening relationships with Acronis’ distribution and reseller partners in Australia and New Zealand and driving sales opportunities.

Goldsmith is responsible for developing and growing Acronis Mobility products in this market and, as a fluent speaker of Japanese, also into Japan.

Over the past decade he has worked in enterprise sales and channel management with organisations such as NetApp, CommVault and, most recently, Virident.

“The ANZ market is the third largest for Acronis in the Asia Pacific/Japan region and its continued growth is vital to the company,” says Laurent Dedenis, President of International Operations, Acronis.

“It is a very exciting time for the local Acronis operation as we have a clear product and sales strategy in place and a highly motivated and talented executive team to make it happen.”

Coleman is working closely with channel partners and customers to drive sales opportunities for Acronis Backup products, including the latest Backup as a Service offering, which is designed to help service providers compete with global cloud companies.

He joins Acronis after 15 years in business development and partner roles at Microsoft, Symantec and Veritas.

Meanwhile Old is responsible for developing the company’s channel ecosystem and drive revenue through Acronis’ innovative partner program.

She joins Acronis from Veeam where she was Manager for Distribution and Alliances and prior to that at Ingram Micro where she was National Vendor Manager.

While in Australia, Dedenis spoke with customers and partners on issues such as the requirements of modern data for a new generation of protection; and how to give employees App freedom without sacrificing data security.

He explained that data loss isn’t only by malicious intent: hardware failures, user mistakes and software errors also contribute to the “not if but when” risks.

“As enterprises operate on tight margins and time constraints, business continuity cannot be compromised,” he adds.

“Loss of productivity, exposure of confidential information and breaking privacy compliance could spell disaster. Data protection is truly a business protection issue.”

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