SonicWall recently launched its new Customer Advantage Program (CAP), in an effort to provide its partners with more choice, cost savings and flexibility.The new initiative is part of the simplification and expansion of its Secure Upgrade and Unified Threat Management (UTM) Trade-up Programs, which help save on upgrade and competitive replacement costs across the company’s entire product line.A new program element is the Customer Loyalty Bundle, which rewards qualified customers with preferred bundle pricing.“We remain committed to both our channel partners and our end-users, through the delivery of great products and the introduction of industry leading offers,” said Dean Redman, Country Manager ANZ SonicWall.He added: “The new Customer Advantage Program is a testament to this as we pass on savings to the users in return for a longer-term commitment from them, as well as adding new security solutions to the existing program thereby giving our partners the tools they need to protect their customers.”Some of the key features of the Customer Advantage Program are that customers purchasing the minimum subscription to services and support can save up to 50 % on the total annual cost of that solution and that discount pricing is available to customers participating in the Secure Upgrade Plus offering through Customer Loyalty Bundle pricing, which is up to 30% less than MSRP on other appliances included in an upgrade purchase.