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Asus launches ProArt creator PCs with NVIDIA RTX Spark
Data centers

Asus launches ProArt creator PCs with NVIDIA RTX Spark

Creative professionals could run large AI and rendering workloads locally as ASUS adds laptops and a mini PC built on NVIDIA RTX Spark.

By Sean Mitchell • 4 min read • Last week
Anthropic links Claude to Adobe, Blender & Ableton
Marketing Technologies

Anthropic links Claude to Adobe, Blender & Ableton

Creative professionals can now use Claude inside Adobe, Blender and Ableton to automate tasks, search docs and move work between apps.

By Mark Tarre • 4 min read • Thu, 30th Apr 2026
Exclusive: Adobe ANZ chief on AI adoption trends
Digital Transformation

Exclusive: Adobe ANZ chief on AI adoption trends

AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.

By Sean Mitchell • 5 min read • Thu, 23rd Apr 2026
Adobe names winners of 2026 Experience Maker Awards
Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026
Adobe & Nvidia deepen AI pact for creative workflows
Digital Transformation

Adobe & Nvidia deepen AI pact for creative workflows

Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 17th Mar 2026
Adobe backs UK Tech Towns AI skills drive in Barnsley
Smart Cities

Adobe backs UK Tech Towns AI skills drive in Barnsley

Adobe and ministers launch a Barnsley Tech Towns pilot to boost AI and digital skills, and trial AI across local public services.

By Sofiah Nichole Salivio • 5 min read • Wed, 4th Feb 2026
Adobe boosts AI video tools & unveils USD $10m fund
Marketing Technologies

Adobe boosts AI video tools & unveils USD $10m fund

Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.

By Sean Mitchell • 4 min read • Wed, 21st Jan 2026
Stagwell unveils The Machine AI offering for marketers
Unified Communications

Stagwell unveils The Machine AI offering for marketers

Stagwell launches The Machine, an AI “agentic OS” that unifies marketers' existing tools like Figma, Slack, Teams and Adobe into one layer.

By Catherine Knowles • 4 min read • Thu, 8th Jan 2026
Adobe partners with Runway to power pro AI video tools
Software-as-a-Service

Adobe partners with Runway to power pro AI video tools

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.

By Sean Mitchell • 4 min read • Fri, 19th Dec 2025
Sandisk launches Creator Series storage for digital professionals
Marketing Technologies

Sandisk launches Creator Series storage for digital professionals

Sandisk unveils Creator Series storage, offering mobile and desktop solutions tailored for digital professionals and content creators in Australia.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
Logitech unveils MX Master 4 mouse with haptics & new features
Marketing Technologies

Logitech unveils MX Master 4 mouse with haptics & new features

Logitech's MX Master 4 mouse features customisable haptics, Actions Ring shortcuts, enhanced connectivity, and eco-friendly materials, priced at AUD $199.95.

By Sean Mitchell • 3 min read • Fri, 10th Oct 2025
Freepik launches AI-powered enterprise service for large firms
EduTech

Freepik launches AI-powered enterprise service for large firms

Freepik launches Enterprise AI plan offering secure, scalable creative tools with centralised controls, legal protections, and unlimited users for large firms.

By Catherine Knowles • 3 min read • Mon, 12th May 2025
Adobe & NFL expand partnership to boost fan engagement with AI
Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
Adobe Express adds AI video tools for easy content creation
Marketing Technologies

Adobe Express adds AI video tools for easy content creation

Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025
Adobe & AWS join forces to enhance digital marketing
Hyperscale

Adobe & AWS join forces to enhance digital marketing

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

By Melvin Hipolito • 3 min read • Wed, 19th Mar 2025
Adobe launches AI-driven updates for personalised CXO
Hyperscale

Adobe launches AI-driven updates for personalised CXO

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Adobe Summit 2025: Digital innovation set to light up Las Vegas
Data Analytics

Adobe Summit 2025: Digital innovation set to light up Las Vegas

Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.

By Donovan Jackson • 3 min read • Thu, 6th Mar 2025

Stories from Other Regions

Adobe Creative Cloud stories

LaCie Rugged SSD4 offers pro durability & speed for creators
Marketing Technologies

LaCie Rugged SSD4 offers pro durability & speed for creators

Seagate launches LaCie Rugged SSD4, a durable, high-speed portable drive for creatives, with up to 4TB storage and GBP £139.99 starting price.

By Jed Nykolle Harme • 3 min read • Tue, 16th Sep 2025