Creators stories
Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.
Demand for local AI development is reshaping HP's PC line-up, with new laptops, mini desktops and secure systems aimed at developers and enterprises.
Dell Technologies and NVIDIA have partnered to release the XPS 16 Creator Edition, a new laptop featuring RTX Spark technology and local AI.
Gigabyte has expanded its PC hardware line-up with new AI systems, gaming components and design-focused builds under its Enter Infinity.
Short-form creators can now edit clips with natural-language prompts as Google rolls its new video model out to Shorts, Create and Gemini.
The 52TB desktop RAID unit targets editors and studios needing faster, high-capacity storage for 4K, 8K and virtual reality projects.
Existing MX users can now move between computers faster, as Logitech widens shortcut and app controls across its premium peripherals.
Production users gain smaller, tougher microphones and dual-channel wireless kit as RØDE expands from capture to editing software.
Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.
Small website owners will gain new tools to block, allow or charge AI crawlers as Cloudflare and GoDaddy back identity standards.
WordPress.com now lets AI agents draft, edit and publish content directly to sites via conversation, expanding beyond read-only integrations.
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Apple unveils AirPods Max 2 with H2 chip, improved noise cancellation, creative tools and Live Translation, starting at AUD $999 in Australia.
India's growing laptop accessory market gets three cooling pads priced from INR 2,999, aimed at easing heat and posture strain for users.
Users can now scan objects on the move, as the 260g device works with a smartphone and supports up to 0.03 mm accuracy.
Australian buyers now have access to HP's new AI-enabled PCs, with premium models starting at AUD $2,899 and topping out at AUD $6,500.
Australian buyers now have a glossy alternative in Gigabyte’s 27-inch OLED range, with the new panel aimed at reducing reflections and preserving dark detail.
Touch displays and hall-effect switches aim to cut menu-diving for gamers and streamers as Turtle Beach broadens beyond headsets and controllers.
Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.
Lexar will debut Argentina football-themed storage at Convergence India 2026, previewing new AFA portable SSDs for fans and creators.
