TechDay US - America's technology news network

Marketing Stories - Page 7

American Stories

Marketing stories

Adobe says AI retail traffic surges as readability lags
Data Analytics

Adobe says AI retail traffic surges as readability lags

Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Duda study says AI-crawled sites win more local traffic
Software-as-a-Service

Duda study says AI-crawled sites win more local traffic

AI-crawled websites are generating sharply higher customer engagement for local firms, according to a study spanning 850,000 sites and 69 million visits.

By Shannon Williams • 4 min read • Fri, 24th Apr 2026

Global Stories

Marketing stories

Mars expands Google Cloud AI tie-up with Gemini Enterprise
Manufacturing

Mars expands Google Cloud AI tie-up with Gemini Enterprise

The move gives Mars staff a single AI system for search and task automation across its global Petcare, Snacking and Food businesses.

By Sean Mitchell • 4 min read • Sat, 25th Apr 2026
WPP integrates Google Earth AI into marketing platform
Data Protection

WPP integrates Google Earth AI into marketing platform

Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Digital Envoy launches LocID Graph to update identity graphs
Customer Relationship Management

Digital Envoy launches LocID Graph to update identity graphs

Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.

By Shannon Williams • 3 min read • Thu, 23rd Apr 2026
Cognizant launches Gemini Enterprise practice with Google
Unified Communications

Cognizant launches Gemini Enterprise practice with Google

Embedded engineers will help enterprises move generative AI from pilots into production as Cognizant deepens its Google Cloud partnership.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
SAP & Google Cloud launch multi-agent marketing AI
Data Analytics

SAP & Google Cloud launch multi-agent marketing AI

Joint customers could cut campaign overhead as SAP and Google Cloud tie customer data and AI agents across platforms, with rollout due in 2026.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Google Cloud study says 52% of firms use AI agents
Digital Transformation

Google Cloud study says 52% of firms use AI agents

Early adopters are seeing stronger returns as AI agents move from trials into core operations across customer service, security and support.

By Sean Mitchell • 3 min read • Thu, 23rd Apr 2026
Agentic era and the UI transition
Digital Transformation

Agentic era and the UI transition

AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.

By Ned Shawa • 5 min read • Thu, 23rd Apr 2026
Code and Theory launches AI creative tool with Adobe
DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Thu, 23rd Apr 2026
SAP & Google Cloud expand AI partnership for marketers
Customer Experience

SAP & Google Cloud expand AI partnership for marketers

Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Adobe unveils seven AI marketing workflow prototypes
DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026

Stories from Other Regions

Marketing stories

Nestlé & Lazada trial AI shopping tools in Southeast Asia
Customer Experience

Nestlé & Lazada trial AI shopping tools in Southeast Asia

Shoppers in three Southeast Asian markets will get AI product help and photo-based prompts as Nestlé and Lazada test conversational buying tools.

By Mark Tarre • 3 min read • Fri, 24th Apr 2026
Emtek expands Google Cloud AI tools for media production
Gaming

Emtek expands Google Cloud AI tools for media production

The rollout should cut production costs further after VidioGen helped Emtek reduce redevelopment time by 30% on an animated series.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Flagstone & Adclear cut marketing approvals to eight hours
Software-as-a-Service

Flagstone & Adclear cut marketing approvals to eight hours

Approval bottlenecks are easing for Flagstone, which says AI has helped slash sign-off times on regulated promotions from two days to eight hours.

By Mark Tarre • 3 min read • Thu, 23rd Apr 2026
Amazon Ads launches AI Video Generator in Australia
Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 23rd Apr 2026