Adobe stories

Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.

Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.

New Adobe research reveals most Australians find tax filing tough, but growing use of AI tools like Acrobat AI Assistant offers fresh hope and support.

A study urges Australian super funds to boost digital engagement and personalisation to tackle low member loyalty and shifting consumer expectations.

Capgemini won Adobe's 2025 ANZ Partner of the Year, while Anchora was named Emerging Partner for their impact on Adobe Experience Cloud success.

US Prime Day online sales soared to USD $24.1bn, a 30.3% rise year-on-year, with mobile shopping driving over half of the revenue during the July event.

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

Carsales mediahouse employs Adobe's AI to sharpen audience targeting, boosting buyer intent identification by 20% and engagement by 23% in Australia’s car market.

Agentic AI use among Australians jumped 50% in three months, led by millennials keen on AI for shopping, creativity, and daily tasks, Adobe reports.

Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

Jenny Welsh joins UniTaskr as Head of Growth and Strategy to spearhead global expansion and promote diversity in the student work platform sector.

Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.

Adobe launches free Photoshop beta for Android, featuring AI tools like Firefly Generative Fill, layers, and masks, available now on Google Play.

Pennies appoints Martin Newman to champion everyday micro-donations, aiming to embed charitable giving into routine UK shopping experiences.

Adobe has launched its Real-Time CDP Collaboration platform in Australia and New Zealand, partnering with major publishers to enhance data-driven advertising securely.

Creatopy appoints Ovidiu Gavril as CTO to enhance its AI-powered ad platform, following recent key executive hires to boost global growth and innovation.

Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.

SAP unveils advanced AI tools and partnerships, including a smarter copilot and AI agents, aiming to boost productivity and AI accessibility for businesses.