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Adobe stories

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Adobe launches free app to secure digital content attribution
Today
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Adobe launches public beta of Content Authenticity app, helping digital creators secure attribution and embed verified identity in their work for free.
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Adobe Express adds AI video tools for easy content creation
Today
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Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
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Adobe unveils new Firefly app with expanded AI content tools
Today
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Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.
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Envoy names new leaders amid demand for workplace analytics
Yesterday
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Envoy appoints Daryle Burt as Chief Revenue Officer and Ras Gill-Boulos as VP Marketing to expand its data-driven workplace platform amid rising demand.
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DEPT named Adobe partner of the year for digital innovation in India
3 days ago
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DEPT has been named Adobe's Digital Strategic Innovation Partner of the Year in India for its pioneering use of Adobe solutions and digital inclusivity efforts.
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SmartBear appoints Kristine Hunt to lead global growth
Last week
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Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.
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AI success linked to digital overhaul, says Boomi chief
Last week
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Boomi's CEO Steve Lucas warns in his new book that AI's success hinges on a digital overhaul, urging leaders to unify systems and data for true transformation.
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Adobe Acrobat Sign achieves IRAP certification in Australia
Last week
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Adobe Acrobat Sign has achieved IRAP certification at the PROTECTED level in Australia, enhancing its support for government agencies with secure digital solutions.
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Adobe unveils AI integration plans for creative workflow boost
This month
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Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.
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Australians concerned about AI deepfakes in elections
This month
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A recent Adobe report reveals that 77% of Australians have encountered more political deepfakes, raising alarms about misinformation ahead of upcoming elections.
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Adobe unveils AI tools to enhance Premiere Pro editing
This month
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Adobe has unveiled Generative Extend in Premiere Pro, enhancing video editing with AI-powered features like Media Intelligence and Caption Translation.
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Pipeline360 appoints McCarthy as Senior Director in APAC
Last month
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Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.
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Adobe Summit 2025: Creativity for all as Shantanu Narayen hails ‘Golden Age’ of design
Last month
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At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
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Sinch wins Adobe partner award for third consecutive year
Last month
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Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.
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Adobe unveils AI innovations for personalised customer journeys
Last month
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At Adobe Summit 2025, the company launched groundbreaking AI-driven innovations that redefine Customer Experience Orchestration, enhancing personalisation across industries.
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UiPath to host Agentic AI Summit on automation advances
Last month
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UiPath will host its online Agentic AI Summit to unveil innovations in agentic automation, showcasing how AI can transform business operations.
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Adobe & AWS join forces to enhance digital marketing
Last month
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Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.
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Publicis & Adobe expand partnership with AI integration
Last month
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Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.
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Adobe AI: Sensei and Firefly empower the many, challenge the few
Last month
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As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.
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Adobe unveils new Firefly tools for personalised content
Last month
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Adobe has launched advanced features in its Firefly Services, enhancing marketers' capabilities to produce personalised content rapidly across digital platforms.