Adobe Firefly stories - Page 1

Adobe & NFL expand partnership to boost fan engagement with AI
Yesterday
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

Adobe Express adds AI video tools for easy content creation
Last week
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martech
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ai
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agentic ai
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

Code & Theory launches Enterprise Experience practice
Fri, 21st Mar 2025
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cx
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martech
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partner programmes
Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.

Adobe unveils AI innovations for personalised customer journeys
Wed, 19th Mar 2025
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cx
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martech
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adobe
At Adobe Summit 2025, the company launched groundbreaking AI-driven innovations that redefine Customer Experience Orchestration, enhancing personalisation across industries.

Adobe Summit 2025: AI-powered upgrades steal the show in Vegas
Wed, 19th Mar 2025
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martech
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ai
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adobe summit
At Adobe Summit 2025 in Las Vegas, AI-powered innovations took centre stage, showcasing tools that promise to transform creativity and marketing.

Publicis & Adobe expand partnership with AI integration
Wed, 19th Mar 2025
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digital transformation
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cx
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martech
Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.

Adobe launches AI-driven updates for personalised CXO
Wed, 19th Mar 2025
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hyperscale
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martech
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ai
Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

Adobe & Estée Lauder partner on GenAI projects
Fri, 14th Mar 2025
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martech
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retail technologies
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genai
Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

Tapestry utilises Adobe AI for digital twin design boost
Mon, 20th Jan 2025
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digital twins
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genai
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ai
Tapestry is harnessing Adobe Firefly's AI to innovate product design, creating detailed digital twins that streamline marketing and consumer feedback processes.

Adobe Express becomes default editor in Box platform
Wed, 11th Dec 2024
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martech
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hcm
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risk & compliance
Box and Adobe have partnered to integrate Adobe Express as the default image editor within Box, enhancing digital media management for enterprises.

Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy
Fri, 18th Oct 2024
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martech
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genai
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ai
AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.

Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs
Thu, 17th Oct 2024
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martech
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digital entertainment
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ai
Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.

AI takes center stage in Adobe's new GenStudio tool
Wed, 16th Oct 2024
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cx
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martech
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genai
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator
Wed, 16th Oct 2024
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martech
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genai
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ai
Adobe unveils transformative updates to Photoshop and Illustrator, enhancing creative workflows for professionals in various industries with advanced tools and features.

Adobe unveils tools for AI-driven content in Experience Cloud
Tue, 17th Sep 2024
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martech
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personalisation
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cdp
Adobe unveils new AI-driven tools in Experience Cloud, aiming to personalise and optimise marketing content for brands through real-time insights and experimentation.

Adobe Express simplifies content creation for SMBs & non-profits
Fri, 13th Sep 2024
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martech
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hcm
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healthtech
Adobe Express has unveiled updates to ease content creation for solopreneurs and SMBs, enhancing workflows without extra AI costs.

Adobe launches AI-powered Journey Optimizer for B2B marketing
Thu, 8th Aug 2024
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cx
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martech
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genai
Adobe unveils Journey Optimizer B2B Edition, tapping into generative AI to streamline complex B2B sales processes by identifying and personalising journeys for decision makers.

Studio Rx boosts production with Adobe Firefly custom AI models
Thu, 1st Aug 2024
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martech
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genai
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ai
Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.

Adobe reveals groundbreaking AI in Acrobat for enhanced PDFs
Tue, 18th Jun 2024
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devops
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ecm
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martech
Adobe unveils AI-powered tools in Acrobat from 18 June 2024, enabling users to create and edit images within PDFs using text prompts via Adobe Firefly.

Adobe’s new AI features enhance Lightroom & Adobe Express
Wed, 22nd May 2024
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martech
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genai
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ai
Adobe unveils major updates to Lightroom and Adobe Express, introducing AI-driven features powered by Firefly to enhance editing and speed up workflows.