Advertising Technologies (Adtech) stories - Page 2

Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.

John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.

MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.

Trump previously stalled trade talks with Canada in protest over its new 3% Digital Services Tax on major tech firms, escalating bilateral tensions.

Ramsey McGrory has been named President of Prisma at Mediaocean, to lead AI-driven growth and platform innovation in global media buying.

Maplin’s AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.

Kleinanzeigen has launched a new retail media network using Kevel’s API platform, enhancing ad targeting for its 700m monthly German users.

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

Infoblox reveals links between WordPress malware campaigns and adtech firms tied to Russia, exposing vast, coordinated cybercrime exploiting web traffic globally.

Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.

Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.

Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.

Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.

Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.

MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.

YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce’s share of regional eCommerce GMV to 20%.

Taboola’s new Predictive Audiences tool boosts advertiser ROI by up to 270%, using AI to target high-converting users across its network.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.