Advertising stories - Page 6

Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

Granulate partners with AWS Advertising & Marketing to accelerate advertising and marketing transformation, simplifying processes for industry customers.

Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.

The company has bolstered its leadership team across the Southeast Asian region with the appointment of Daniel Loo as Regional Executive Creative Director.

Digital brand agency Bonsey Jaden appoints Marvin Duval as Head of Strategy to expand and bolster its leadership in the Asia-Pacific region.

Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.

The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.

Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.

Manuela Cadd joins Criteo as regional go-to-market director for ANZ. Criteo has expanded its team in the region due to identified market potential.

Criteo expands in Australia and New Zealand with the appointment of Manuela Cadd as regional go-to-market director, adding to its growing team.

Smith Brothers Media (SBM) has won multiple awards at the international Horizon Interactive Awards for their video, advertising, and website design projects.

TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.

The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.

Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.

Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.