The Ultimate Guide to AR, VR & Metaverse
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for AR, VR & Metaverse.
What to know about AR, VR & Metaverse
The expanding fields of Augmented Reality (AR), Virtual Reality (VR), and the Metaverse are reshaping digital interaction and immersive experiences across numerous industries. From innovative therapy options using VR for overcoming phobias to digital collectibles linked with major entertainment franchises, these technologies are enhancing both consumer engagement and therapeutic interventions.
Advancements in mixed reality platforms are enabling brands to connect with audiences in unprecedented ways, while enterprises and industries are harnessing AR and VR for product development, training, and collaboration. Partnerships between technology firms and the integration of AI into AR/VR solutions signal a growing adoption of these immersive technologies for business transformation and enhanced workplace experiences.
Exploring this tag offers insights into the latest trends, breakthroughs, and applications of AR, VR, and the Metaverse. Readers can discover how these technologies impact entertainment, healthcare, retail, education, and industrial sectors, providing a glimpse into the future of digital interaction and innovation.
American AR, VR & Metaverse News
Regional stories with direct local relevance
Twinkl names Harris Goodman first US General Manager
Twinkl appoints Harris Goodman as its first US General Manager to spearhead expansion and build brand recognition among educators.
XYZ Reality expands Applied Digital AI campus work
XYZ Reality widens Applied Digital partnership to oversee construction at new Polaris Forge AI campuses totalling over 600MW in North Dakota.
LLVision unveils Leion Hey2 AR glasses for live chat
LLVision debuts Leion Hey2 AR glasses at CES 2026, offering sub-second live translation captions in more than 100 languages.
NIIT buys SweetRush for up to USD $26m in AI learning push
NIIT Learning Systems snaps up US learning designer SweetRush for up to USD $26m to boost AI-driven custom training and near-shore reach.
Augmented reality guides USD $400m AI data centre build in US
XYZ Reality uses augmented reality to oversee a USD $400m AI data centre build in North Dakota, enhancing precision and sustainability in construction.
AR platform boosts precision in North Dakota data centre build
XYZ Reality partners with Applied Digital to deploy AR technology for precise construction of North Dakota's 400 MW Ellendale AI Factory data centre.
Analyst Insights
Research and market analysis connected to AR, VR & Metaverse
Expert Columns
World IP Day: Why IP is the backbone of sporting brands' success
AI is key to smarter shelves in the UK retail stores
The world needs more women in tech - and there's no time to wait
Regulating the internet is like trying to bottle lightning using chopsticks
How Data Quality in Retail Powers Business Outcomes in 2026
How digital service is transforming global cash cycles
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In 2026, AI is setting course for maritime competitiveness
From hype to reality: The three forces defining security in 2026
Four predictions for brand success with visual media in 2026
Breaking clutter digitally: how brands can stand out in crowded festive campaigns
Interviews
Interviews and video coverage from the network
Recent AR, VR & Metaverse News
How the University of Miami is halving VR development time - No coding required
The University of Miami slashes virtual reality development time by over half using a no-code toolkit that simplifies creating immersive learning simulations.
WBA launches AFC platform for 6 GHz wi-Fi deployment
Wireless Broadband Alliance Services launches WBA Services AFC, enabling standard power Wi-Fi in the 6 GHz band across the US via a cloud-based coordination platform.
Smarter Brands AI partners with Omniverse City for automation
Smarter Brands AI has unveiled an AI platform aimed at automating business operations, collaborating with Omniverse City's innovative AI infrastructure.
Siemens partners with University of Michigan for 3D printing MOOC
Siemens Digital Industries Software and the University of Michigan have launched an online course on additive manufacturing with metals, aiming to broaden access and knowledge.
Extreme launches Wi-Fi 7 access points for indoors
Customers in healthcare, education and venues can add Wi-Fi 7 capacity without major power or switching upgrades, Extreme said.
Kopin & Fabric.AI back MicroLED optical links for AI
The USD $15 million order signals early commercial traction as the partners target lower-power, faster links between chips in AI data centres.
Mosaic SoC raises USD $3.8m to power smart devices
The Zurich startup will target makers of wearables and phones seeking real-time visual processing without bigger batteries or hotter chips.
xReality lifts revenue 67% as cashflow turns positive
Positive operating cash flow and a bigger US customer base helped lift annual recurring revenue 67% to GBP £4.2 million for xReality Group.
Ant International launches mobile AI payment protocol
The open-source framework targets wallet-based payments as digital wallet use and agentic commerce expand rapidly worldwide.
Casting a wide net: Vection Technologies' push across emerging tech markets
Investor attention is shifting to Vection Technologies as it bets on AI, XR and acquisitions to win contracts across defence, healthcare and real estate.
TeamViewer adds AI maintenance & secure industrial gateway
Industrial users could cut downtime and cyber risk as TeamViewer’s latest update brings plug-and-play remote access and AI-guided maintenance support.
Operator XR launches portable VR counter-drone training
The portable system lets military and police teams rehearse drone threats offline in minutes, without fixed sites or extra logistics.
Cisco says Wi-Fi spend shifts to growth as AI bites
Rising AI traffic is pushing firms to treat wireless upgrades as a growth bet, with most planning bigger budgets and faster refreshes.
AI healthcare needs low-latency links, says DE-CIX chief
Wider use of medical AI will stall without faster networks, as surgeons and emergency teams need near-real-time links to work safely.
iHeartMedia & Global Gaming League forge audio pact
iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.
Google Maps adds AI chat & 3D immersive navigation
Google Maps taps Gemini AI for chat-style place searches and 3D Immersive Navigation, promising smarter planning and more lifelike drives.
Sama credential leaks raise fears over Meta glasses data
Leaked Sama staff logins tied to stealer malware spark fresh alarm over security of Meta Ray-Ban smart glasses video review pipeline.
Connected packaging becomes boardroom imperative in 2026
Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.
xReality hits profit as Operator XR drives global push
xReality swings to operational profit as Operator XR powers record half-year, with revenue up 41% to AUD $10.4 million and EBITDA surging 190%.
Brands pivot to integrations in virtual worlds shift
Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.