B2B Marketing stories
AppDirect buys PartnerStack to expand B2B sales platform
4 days ago
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saas
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martech
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commerce systems
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
Nearly 18% of marketing emails miss inboxes, study finds
4 days ago
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cx
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martech
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partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
Cynomi launches GTM academy for MSP cybersecurity sales
Last week
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partner programmes
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cybersecurity
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it services
Cynomi unveils practical go-to-market academy to help managed service providers package, price and sell cybersecurity services more effectively.
Why email automation fails without clean and verified data
Last week
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crm
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martech
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personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
Gainsight names new leadership team for growth push
Last month
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saas
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crm
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digital transformation
Gainsight names new finance, go-to-market and Marketing Chiefs as it gears up for AI-driven growth in customer success software.
The zero-click future: How to optimize your email strategy for AI
Last month
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cx
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martech
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personalisation
As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Last month
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digital transformation
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cx
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martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
Multiply raises USD $9.5m for self-learning B2B ads
Last month
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crm
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devops
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martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Indigo Telecom hires Ilex to drive global growth push
Last month
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network infrastructure
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hyperscale
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dc
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
The new world of GEO - are you ready?
Last month
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martech
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ai
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b2b
Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.
The Golden Triangle of marketing in the AI era
Last month
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Last month
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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
LivTech adds CMO & CRO to drive healthcare tech growth
Last month
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saas
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partner programmes
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erp
LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.
BrightEdge unveils AI tools to track search visibility
Last month
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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
Gallagher leader named to 2026 Women in Security list
Last month
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uc
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partner programmes
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physical security
Gallagher Security marketing director Melissa Vidakovic has been named to SIA's 2026 Women in Security Forum Power 100 list.
B2B marketers struggle to manage brand visibility in AI
Last month
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digital transformation
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cx
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martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
What women actually want from the future of work (Hint: It's not ping-pong tables)
Last month
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hcm
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hybrid & remote work
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clean technologies
Women say the future of work must prioritise flexibility, parental support, pay equity, health policies and real power in decisions.
What a stressed market taught me about marketing
Last month
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saas
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cmo
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legaltech
In a fatigued legal tech market, one marketing chief found that quiet empathy and mission, not louder features, turned clients into loyal advocates.