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Branding Stories - Page 6

American Stories

Branding stories

WaveMaker unveils app studio for influencer-branded MVNO apps
Unified Communications

WaveMaker unveils app studio for influencer-branded MVNO apps

WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.

By Kaleah Salmon • 2 min read • Mon, 28th Apr 2025
Code & Theory launches Enterprise Experience practice
Customer Experience

Code & Theory launches Enterprise Experience practice

Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.

By Catherine Knowles • 3 min read • Fri, 21st Mar 2025

Global Stories

Branding stories

Data Centre Marketing Club aims to boost industry branding
Partner Programmes

Data Centre Marketing Club aims to boost industry branding

The Data Centre Marketing Club launches to unite PR and marketing pros, aiming to boost the sector's image and innovation through collaboration and events.

By Sean Mitchell • 4 min read • Mon, 19th May 2025
Adobe & NFL expand partnership to boost fan engagement with AI
Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
Skyfire & Cequence partner to enable secure AI agent access
Risk & Compliance

Skyfire & Cequence partner to enable secure AI agent access

Skyfire and Cequence Security partner to enable secure, compliant access and transactions for AI agents across digital services globally.

By Catherine Knowles • 4 min read • Mon, 28th Apr 2025
JLL Design consolidates global design services under one brand
Branding

JLL Design consolidates global design services under one brand

JLL has launched JLL Design, a global consultancy unifying its design services to enhance delivery across workplace, retail, and hospitality sectors.

By Kaleah Salmon • 3 min read • Tue, 15th Apr 2025
Google's Vertex AI adds Lyria for text-to-music creation
Data governance

Google's Vertex AI adds Lyria for text-to-music creation

Google has launched Lyria, a text-to-music model on its Vertex AI platform, enhancing its generative media capabilities across video, image, speech, and now music.

By Sean Mitchell • 4 min read • Thu, 10th Apr 2025
PlexusAV appoints Tommy Tran as Global Marketing Manager
Marketing Technologies

PlexusAV appoints Tommy Tran as Global Marketing Manager

PlexusAV has appointed Tommy Tran as Global Marketing Manager, aiming to leverage his extensive experience across various industries to enhance its AV-over-IP marketing.

By Melvin Hipolito • 2 min read • Fri, 4th Apr 2025
M Group Services rebrands to enhance infrastructure support
Network Infrastructure

M Group Services rebrands to enhance infrastructure support

M Group Services will unify its operations under the name M Group in April 2025, streamlining its GBP £2.5 billion portfolio to enhance service delivery across the UK and Ireland.

By Catherine Knowles • 3 min read • Fri, 4th Apr 2025
VistaPrint report: Australian SMBs face 2025 challenges
Customer Experience

VistaPrint report: Australian SMBs face 2025 challenges

VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.

By Shannon Williams • 3 min read • Thu, 3rd Apr 2025
Adobe Summit: Coca-Cola's James Quincey on personalising a changing world
Digital Transformation

Adobe Summit: Coca-Cola's James Quincey on personalising a changing world

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

By Donovan Jackson • 4 min read • Wed, 19th Mar 2025
Insurers focus on AI & growth amid sluggish progress
Customer Experience

Insurers focus on AI & growth amid sluggish progress

Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.

By Catherine Knowles • 3 min read • Fri, 14th Mar 2025
Former JWT CEO launches AI platform for marketing content
Marketing Technologies

Former JWT CEO launches AI platform for marketing content

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

By Sean Mitchell • 3 min read • Wed, 12th Mar 2025

Stories from Other Regions

Branding stories

Cantarus expands CRM services with acquisition of FlexRM
Digital Transformation

Cantarus expands CRM services with acquisition of FlexRM

Cantarus acquires London-based CRM specialist FlexRM to enhance digital services for sectors including non-profits, public sector, and membership organisations.

By Catherine Knowles • 3 min read • Fri, 18th Apr 2025
AI shaping brand visibility shifts to credibility economy
Marketing Technologies

AI shaping brand visibility shifts to credibility economy

A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.

By Catherine Knowles • 3 min read • Mon, 7th Apr 2025
The eCommerce Model giving rural customers a perfect fit
eCommerce

The eCommerce Model giving rural customers a perfect fit

New Zealand's Rose & Thorne is revolutionising lingerie retail with virtual fittings, ensuring rural women enjoy personalised service and inclusive sizing.

By Mark Devlin • 4 min read • Mon, 7th Apr 2025
KOMI Group promotes key executives amidst strong growth
Social Media

KOMI Group promotes key executives amidst strong growth

KOMI Group from Manchester has promoted three executives as it celebrates a 45% surge in annual turnover, supporting its ambitious growth strategy.

By Melvin Hipolito • 3 min read • Tue, 1st Apr 2025