Data integration stories
Yahoo unveils Conversion API to boost ad tracking accuracy
Yesterday
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yahoo
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digital advertising
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liveramp
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
Gresham unveils web-based upgrade for investment data platform
Yesterday
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data integration
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financial services
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apis
Gresham upgrades Control for Investment Management with a new web interface, boosting integration and automation for over 100 investment clients globally.
Backbase unveils AI platform to boost bank efficiency & growth
4 days ago
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fintech
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cx
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martech
Backbase launches AI-powered Banking Platform to boost banks' growth, automate tasks and improve efficiency amid legacy tech challenges globally.
CFOs face challenges turning AI investments into business profits
Last week
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digital transformation
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fintech
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partner programmes
A study reveals 71% of global CFOs struggle to monetise AI despite recognising its critical role, with only 29% having effective revenue models in place.
Informatica partners with Carnegie Mellon to boost GenAI in data
Last week
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hybrid cloud
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digital transformation
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genai
Informatica has teamed up with Carnegie Mellon University to advance generative AI in data management, enhancing its CLAIRE AI platform for enterprises.
Lloyds Banking Group leverages FICO to support GBP £7 billion lending
Last week
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digital transformation
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fintech
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cloud migration
Lloyds Banking Group boosts lending with FICO Platform, enhancing operations and approving more credit as it migrates to cloud-based infrastructure.
SnapLogic debuts AgentCreator 3.0 for no-code AI creation
Last week
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ai security
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llms
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ai
SnapLogic unveils AgentCreator 3.0, a no-code AI platform with tools to simplify building and managing AI agents for complex enterprise workflows.
Canadian firms achieve 43% ROI in generative AI adoption
Last month
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digital transformation
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martech
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partner programmes
Canadian organisations report a 43% ROI from generative AI initiatives, exceeding the global average of 41%, driven by cost savings and revenue gains.
CData unveils cloud service after $350 million backing
Last month
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data analytics
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cx
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martech
CData Software's new cloud-based service expands data connectivity for software firms, following $350m investment and Gartner Magic Quadrant recognition.
Nutrivend selects Orderwise Cloud to boost online growth
Last month
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digital transformation
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hyperscale
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supply chain & logistics
Nutrivend adopts Forterro’s Orderwise Cloud to boost online sales, streamline warehouse management, and enhance stock visibility across its UK sports nutrition network.
AI success linked to digital overhaul, says Boomi chief
Last month
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saas
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digital transformation
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martech
Boomi's CEO Steve Lucas warns in his new book that AI's success hinges on a digital overhaul, urging leaders to unify systems and data for true transformation.
Sharesight unveils fintech tool to aid tax accountants
Last month
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cryptocurrency
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fintech
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blockchain
Sharesight has introduced a new fintech tool aimed at easing the tax burden for accountants managing complex investment portfolios, enhancing efficiency and accuracy.
Sinch recognised as essential app in HubSpot ecosystem
Last month
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cx
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martech
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cdp
Sinch has been recognised as an Essential App for HubSpot, enhancing its partnership by integrating messaging channels into HubSpot's platform for improved customer engagement.
LearnUpon unveils Learning Journeys for tailored training
Last month
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crm
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it training
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martech
LearnUpon has launched Learning Journeys, a new feature designed to automate personalised learning experiences, enhancing engagement for organisations and learners.
OzTAM partners with Samba TV & Nexxen for data project
Last month
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data analytics
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martech
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big data
OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.
Fivetran launches Managed Data Lake Service with Google Cloud
Last month
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storage
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data analytics
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llms
Fivetran has launched its Managed Data Lake Service for Google Cloud Storage, enhancing data integration and governance for nearly 4,000 shared customers.
Google Cloud unveils AI solutions to simplify enterprise use
Last month
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devops
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digital transformation
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cx
Google Cloud has unveiled three new AI service offerings to aid enterprises in integrating and deploying innovative technologies, sparking increased interest in its solutions.
2025 report reveals trends in open source software use
Last month
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data analytics
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open source
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data privacy
The 2025 State of Open Source Report reveals strong growth in open source adoption, with 96% of surveyed professionals investing last year, driven by cost savings.
Exclusive: NetSuite customers take to the stage to discuss game-changing impact
Last month
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digital transformation
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collaboration
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productivity
At the SuiteConnect event, CFOs highlighted how NetSuite has revolutionised their operations, transforming chaos into streamlined efficiency and strategic insight.
CData launches integration accelerator for Microsoft Fabric
Last month
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data analytics
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martech
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cdp
CData Software has launched a Microsoft Fabric Integration Accelerator, enhancing connectivity to over 270 data sources, aimed at resolving integration challenges.