Digital Advertising stories
Canon Business Services secures all six Microsoft accolades
Yesterday
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crm
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data analytics
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digital transformation
Canon Business Services ANZ has earned all six Microsoft Solutions Partner designations, placing it among Australia's top 1% of Microsoft partners with enhanced tech expertise.
Vistar & Spotzi team up to streamline cross-border OOH ads
Yesterday
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cdp
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digital advertising
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emea
Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
Flam raises USD $14 million to expand mixed reality for brands
Last week
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digital transformation
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cx
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martech
Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.
Ooredoo Qatar trials HopprTV for personalised TV advertising
Last week
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cx
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martech
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data privacy
Ooredoo Qatar partners with Hoppr to trial personalised TV ads on set-top boxes, boosting ad relevance and customer experience without extra infrastructure.
AdsAdvisor introduces platform for app marketing analytics
Last week
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gaming
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data analytics
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digital entertainment
AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.
Ooredoo Qatar & Hoppr trial targeted TV ads with user data
Last week
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uc
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cx
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martech
Ooredoo Qatar teams up with Hoppr to trial the HopprTV platform, enhancing personalised TV adverts using first-party data without extra infrastructure costs.
StackAdapt debuts unified platform for email & programmatic ads
This month
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Yahoo unveils Conversion API to boost ad tracking accuracy
This month
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yahoo
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digital advertising
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liveramp
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
This month
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smartphones
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data science
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Moloco named among top five global mobile ad platforms for 2025
This month
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smartphones
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Marketers embrace privacy, with 50% of users opting into tracking
Last month
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martech
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data privacy
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personal computing devices
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
GumGum claims up to 90% lower carbon emissions per ad served
Last month
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cleantech
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sustainability
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digital advertising
GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.
Nexxen unveils nexAI suite to transform advertising with AI
Last month
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martech
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digital entertainment
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genai
Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.
CTV ad spend lags viewership growth despite rising engagement
Last month
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digital marketing
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digital media
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digital advertising
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
RedTrack unveils AI agents to simplify data analysis for SMBs
Last month
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data analytics
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martech
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cdp
RedTrack launches AI-powered agents to automate data analysis and reporting for e-commerce media buyers, boosting efficiency and campaign insight.
Julia Burton Brown named UK head as Taboola unveils Realize
Last month
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martech
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samsung
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yahoo
Taboola names Julia Burton Brown UK Country Manager as it expands beyond native ads with new Realize platform to boost measurable advertising performance.
Google blocks 5.1 billion ads & boosts AI ad safeguards
Last month
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martech
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email security
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llms
Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.
The ‘Secret Tech Sauce’ Behind Australian Retail Media Success
Last month
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cx
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martech
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woolworths
Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.
Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Last month
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martech
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payment technologies
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amazon
Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.
OzTAM partners with Samba TV & Nexxen for data project
Last month
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data analytics
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martech
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big data
OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.