Digital Advertising stories - Page 1
CTV ad spend lags viewership growth despite rising engagement
Today
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digital marketing
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digital media
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digital advertising
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
RedTrack unveils AI agents to simplify data analysis for SMBs
Yesterday
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data analytics
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martech
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cdp
RedTrack launches AI-powered agents to automate data analysis and reporting for e-commerce media buyers, boosting efficiency and campaign insight.
Julia Burton Brown named UK head as Taboola unveils Realize
3 days ago
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samsung
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yahoo
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xiaomi
Taboola names Julia Burton Brown UK Country Manager as it expands beyond native ads with new Realize platform to boost measurable advertising performance.
Google blocks 5.1 billion ads & boosts AI ad safeguards
Last week
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email security
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llms
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ai
Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.
The ‘Secret Tech Sauce’ Behind Australian Retail Media Success
Last week
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cx
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martech
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woolworths
Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.
Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Last week
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payment technologies
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amazon
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digital advertising
Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.
OzTAM partners with Samba TV & Nexxen for data project
This month
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data analytics
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big data
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digital advertising
OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.
AI shaping brand visibility shifts to credibility economy
This month
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martech
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llms
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ai
A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.
Mars United unveils ANZ Retail Media Report Card 2023
This month
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partner programmes
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digital advertising
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marketing strategy
Mars United Commerce has unveiled the latest ANZ Retail Media Report Card, revealing significant advancements in retail media strategies across Australia and New Zealand.
Vudoo appoints Paul Blackburn as Chief Strategy Officer
This month
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digital transformation
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cx
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martech
Vudoo has appointed Paul Blackburn as Chief Strategy Officer, bringing over 25 years of digital media expertise to enhance engagement and revenue growth.
Blend AI opens US office to bolster ecommerce solutions
Last month
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saas
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ai
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ecommerce
Blend AI, an Australian adtech firm, has launched its first US office in Austin, seeking to enhance its presence in the burgeoning ecommerce market.
Wildstone acquires Total Outdoor Media's billboards in VIC
Last month
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digitisation
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investment
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digital advertising
Wildstone has expanded its Australian presence by acquiring Total Outdoor Media's 52 billboard sites in Victoria, marking its first major investment in the region.
Robin Ward named Vice President of Sales, Europe at Kolsquare
Last month
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data analytics
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martech
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social media
Robin Ward has been appointed Vice President of Sales for Europe at Kolsquare, aiming to expand the brand's influence in the UK influencer marketing arena.
Nexxen appoints Shironishi as VP for Japanese expansion
Last month
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digital media
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leadership
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sales
Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.
Redbrick adds Paved to its growing tech portfolio
Last month
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martech
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digital advertising
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acquisition
Redbrick has acquired Paved, a US newsletter advertising platform, enhancing its tech portfolio and marking its fourth major acquisition in recent years.
FreakOut advances ad tech with Neurons AI partnership
Last month
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martech
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ai
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digital marketing
FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.
AdZ Basket unveils AI-driven ad platform in Singapore
Last month
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paas
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digital transformation
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martech
AdZ Basket has launched its innovative AI-powered advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and digital ads for enhanced campaign effectiveness.
Jim Kane joins Zitcha as global VP of sales strategy
Last month
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data analytics
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martech
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omnichannel
Zitcha has appointed Jim Kane as Vice President of Sales - Global, aiming to enhance its retail media platform's global presence and revenue growth.
Australian study reveals mistrust in digital advertising
Thu, 27th Feb 2025
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martech
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personalisation
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cdp
New research from Yahoo and Magna highlights a significant misunderstanding among Australians about their data rights, complicating trust in digital advertising.
JOLT partners with CIB for $214m Canadian EV network
Thu, 27th Feb 2025
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network infrastructure
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cartech
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cleantech
JOLT has signed a GBP £214 million partnership with the Canada Infrastructure Bank to install up to 1,500 new EV chargers across Canada, boosting accessibility.