Digital Marketing stories
Leveraging Data to Drive Creativity in Marketing
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devops
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partner programmes
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personalisation
Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.
Photoshelter unveils new tool to streamline UGC collection
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cx
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martech
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digital marketing
PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.
Moloco & MetaRouter team up for enhanced ad personalisation
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cx
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risk & compliance
Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.
Taboola launches Realize platform to boost ad performance
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ai
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samsung
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digital marketing
Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.
Danish agency SparkForce expands into UK with bold goals
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saas
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digital marketing
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b2b marketing
Marketing agency SparkForce has announced plans to enter the UK market, targeting GBP £2.5 million in revenue by 2025 with a focus on revenue-driven strategies.
Gen Z shopping trends reveal e-commerce preferences surge
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cx
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martech
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digital marketing
Sciative Solutions has revealed that 66% of Gen Z prefer online shopping, highlighting the importance of e-commerce, product quality, and customer reviews.
Social media dominates Australia's digital landscape in 2025
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data privacy
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facebook
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digital marketing
A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.
Christchurch firm Concentrate wins 2024 HubSpot Impact Award
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digital transformation
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ecm
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martech
Christchurch's Concentrate has won HubSpot's 2024 Impact Award for Product Excellence, celebrating its redesign of Chelsea Sugar's website which boosted user engagement.
Australian Venue advances retail network with new partners
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cx
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digital marketing
Australian Venue has partnered with Zitcha, Mercato, and Perion to enhance its Retail Media Network, AVC experience+, streamlining advertising operations.
Kelly Wearmouth appointed as MD of Mars United ANZ
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microsoft
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amazon
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digital marketing
Mars United Commerce has appointed Kelly Wearmouth as Managing Director for Australia and New Zealand, aiming to enhance regional growth and client services.
Petbarn introduces 'PetAds' media network for pet lovers
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cx
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martech
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digital marketing
Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.
Exclusive: How Constant Contact is empowering small businesses
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cx
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martech
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financial systems
Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.
Sitecore unveils over 250 AI-driven platform enhancements
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Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.
Kolsquare launches carbon footprint tool for influencers
Last month
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power / energy
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cleantech
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digital marketing
Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.
Nishant Arora named SVP of marketing at Netcore Cloud
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saas
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cx
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martech
Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.
PushON appoints Liam Gibson to lead business development
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ecommerce
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digital marketing
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social media
PushON in Manchester has appointed Liam Gibson as its new Business Development Manager, aiming to enhance growth in its eCommerce and digital marketing services.
Richard Aldridge named director of growth at Nest Commerce
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martech
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ecommerce
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digital marketing
Richard Aldridge has been appointed as the first Director of Growth at Nest Commerce, aiming to boost customer acquisition following a 75% growth surge.
Black Pearl Group launches Bebop, AI sales platform
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data analytics
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digital marketing
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advertising
Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.
AI & privacy-first tech driving APAC mobile app surge
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gaming
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digital entertainment
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ai
Adjust's 2025 Mobile App Trends report reveals a 26% YoY rise in e-commerce app installs in APAC, driven by AI and privacy-first technologies.
StackAdapt secures USD $235m for global expansion effort
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ai
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digital marketing
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investment
StackAdapt has raised USD $235 million to accelerate its global expansion, bolstered by key investments from Teachers' Venture Growth and Intrepid Growth Partners.