Digital Marketing stories
Yahoo appoints Josh Line as new Chief Marketing Officer
2 days ago
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cx
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martech
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partner programmes
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
S4 Capital's Monks partners with Hightouch in APAC region
Last week
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data analytics
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cx
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martech
Monks, S4 Capital's digital arm, has joined forces with Hightouch to enhance AI and customer data capabilities across the APAC region.
Jellyfish unveils AI media platform to boost marketing speed
Last week
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digital transformation
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martech
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genai
Jellyfish has unveiled an AI-driven media platform aimed at revolutionising in-house marketing, promising a 65% cut in campaign launch times.
Pureprofile launches AI tools for decoding consumer trends
Last week
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data analytics
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digital marketing
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market research
Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.
Google's AI push prompts Aussie firms to boost visibility
Last week
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cx
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martech
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ai
Google's AI advancements are reshaping how Australian small businesses must optimise their online presence to stay competitive and ensure visibility.
Seattle AI startup Gradial secures USD $13m funding boost
Last month
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hyperscale
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ai agents
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digital marketing
Seattle-based AI startup Gradial has raised USD $13 million in Series A funding, aiming to enhance its marketing automation platform amid rapid revenue growth.
Mapp secures $13m to enhance AI marketing strategy
Last month
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cx
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martech
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hcm
Mapp has raised $13 million in funding to enhance its AI-driven marketing automation and expand its market presence, fuelled by O'Connor Capital Solutions.
Kentico unveils AIRA, its AI-driven marketing solution
Last month
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martech
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ueba
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cdp
Kentico has unveiled AIRA, an AI-driven marketing tool designed to seamlessly integrate with existing workflows, streamlining tasks and boosting content creation.
Sinch wins Adobe partner award for third consecutive year
Last month
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cx
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martech
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data privacy
Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.
Study reveals changing trends in OTT ads in Singapore
Last month
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martech
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personalisation
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cdp
A new study by Nexxen and Milieu reveals that 51% of Singaporeans engage with ad-supported streaming platforms like meWATCH weekly, showing a shift in OTT advertising.
Taboola extends decade-long ad partnership with Microsoft
Last month
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martech
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microsoft
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samsung
Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.
Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
Last month
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digital transformation
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cx
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martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
Adobe & AWS join forces to enhance digital marketing
Last month
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hyperscale
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cx
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martech
Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.
Adobe unveils new Firefly tools for personalised content
Last month
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martech
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genai
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Adobe has launched advanced features in its Firefly Services, enhancing marketers' capabilities to produce personalised content rapidly across digital platforms.
Adobe introduces new AI capabilities in Experience Cloud
Last month
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data analytics
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cx
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martech
Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.
Adobe unveils AI agent tool for personalised experiences
Last month
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uc
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digital transformation
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hyperscale
Adobe has unveiled the Experience Platform Agent Orchestrator, a new tool aimed at enhancing AI integration for businesses' marketing and customer experiences.
Adobe GenStudio enhances AI features for marketers
Last month
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martech
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personalisation
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cdp
Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.
Gigamon celebrates top ANZ partners at 2024 awards event
Last month
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cx
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martech
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breach prevention
Gigamon celebrated its 2024 ANZ Partner Awards on 5 March in Sydney, honouring top partners in hybrid cloud security for their key contributions to the region.
Adobe launches AI-driven updates for personalised CXO
Last month
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hyperscale
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martech
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Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.
Reimagining eCommerce marketing
Last month
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cx
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martech
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ai
Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.