TechDay US - America's technology news network

Digital Marketing stories

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CTV ad spend lags viewership growth despite rising engagement
Today
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digital marketing
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digital media
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digital advertising
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
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Adobe Express adds AI video tools for easy content creation
Today
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ai
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agentic ai
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digital marketing
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
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RedTrack unveils AI agents to simplify data analysis for SMBs
Yesterday
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data analytics
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cdp
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ai
RedTrack launches AI-powered agents to automate data analysis and reporting for e-commerce media buyers, boosting efficiency and campaign insight.
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Hotwire launches AI-powered Spark tool & global AI Lab
2 days ago
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martech
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ai
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agentic ai
Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.
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DEPT named Adobe partner of the year for digital innovation in India
3 days ago
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digital transformation
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martech
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digital marketing
DEPT has been named Adobe's Digital Strategic Innovation Partner of the Year in India for its pioneering use of Adobe solutions and digital inclusivity efforts.
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MultiSafepay sees merchant growth after Antom integration
4 days ago
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fintech
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martech
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commerce systems
MultiSafepay boosts European SME merchant base by 11% and transaction volumes by 44% post-integration with Antom, enhancing payment solutions across sectors.
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AI marketing stacks reshape creativity across global markets
Last week
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
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SmartBear appoints Kristine Hunt to lead global growth
Last week
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saas
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martech
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hcm
Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.
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AI & personalisation drive new luxury demand in Aussie dining
Last week
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data analytics
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cx
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martech
Research shows 65% of Australian restaurants use AI to enhance personalisation, boost efficiency, and meet rising consumer expectations in hospitality.
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Google blocks 5.1 billion ads & boosts AI ad safeguards
Last week
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email security
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llms
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ai
Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.
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Marketers face gap in UK consumer personalisation efforts
This month
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cx
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martech
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personalisation
A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.
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AI platform Glu launches to streamline ecommerce creativity
This month
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
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Tire Agent sees success with Quantcast's ad campaign
This month
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digital marketing
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advertising technologies
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quantcast
Tire Agent has achieved remarkable success in its marketing efforts after collaborating with adtech firm Quantcast, doubling target returns and boosting conversions.
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AI shaping brand visibility shifts to credibility economy
This month
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martech
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llms
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ai
A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.
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Michael Dunlop returns to Australia as Rokt Head of APAC
This month
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ai
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ecommerce
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digital marketing
Michael Dunlop returns to Australia as Head of Commercial APAC at Rokt, set to spearhead growth strategies across the region after six years in New York.
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Simon partners with Adentro to enhance retail experience
This month
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cx
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martech
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omnichannel
Simon teams up with Adentro to integrate WBA OpenRoaming technology across US properties, aiming to enhance digital shopping experiences and drive retail innovation.
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15gifts launches AI agent Humara for digital sales boost
This month
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cx
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martech
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personalisation
15gifts has launched Humara, an AI-driven sales agent designed to optimise digital sales processes for brands like Verizon and Vodafone, enhancing customer engagement.
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VistaPrint report: Australian SMBs face 2025 challenges
This month
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cx
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martech
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personalisation
VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.
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Yahoo appoints Josh Line as new Chief Marketing Officer
This month
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cx
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martech
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partner programmes
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
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S4 Capital's Monks partners with Hightouch in APAC region
Last month
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data analytics
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cx
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martech
Monks, S4 Capital's digital arm, has joined forces with Hightouch to enhance AI and customer data capabilities across the APAC region.