Digital Marketing stories
Taboola launches Predictive Audiences to boost ad targeting
Last week
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martech
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cdp
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predictions
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
MiQ unveils Sigma AI platform to unify programmatic advertising
Last week
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hyperscale
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martech
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genai
MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.
YouTube drives trust, e-commerce growth in Southeast Asia
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digital transformation
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martech
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commerce systems
YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce’s share of regional e-commerce GMV to 20%.
Video & influencer strategies seen as key for B2B marketers
Last week
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cx
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martech
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digital entertainment
LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.
Adobe unveils AI agents to streamline marketing & support
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saas
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digital transformation
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cx
Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
Launchd acquires Huume to boost influencer marketing reach
Last week
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digital transformation
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partner programmes
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digital marketing
Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.
Australian brands lag in AI, data & privacy readiness: report
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data analytics
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digital transformation
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cx
A report reveals Australian brands lag in AI use, data strategy and privacy readiness, risking competitiveness amid digital disruption and budget cuts.
HCL Unica+ unveiled as AI-first platform for trust-based marketing
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cx
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martech
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cdp
HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
Amazon Ads launches 'Make Media Magic' campaign in Australia
Last week
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digital marketing
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digital advertising
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multichannel marketing
Amazon Ads has launched the Make Media Magic campaign in Australia, targeting marketers with fresh tools to boost creativity and campaign impact.
Hoyts wins major award for cinema mobile app innovation in 2025
Last month
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smartphones
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digital transformation
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collaboration
HOYTS won the 2025 Australian Web Award for its innovative cinema mobile app, praised for enhancing user experience and digital engagement.
YouTube marks 20 years as top platform for influencer spend
Last month
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youtube
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digital marketing
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instagram
YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.
Un-marketing: redefining personalized marketing strategies
Last month
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cx
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martech
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partner programmes
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
Australian digital video ads lead APAC in engagement, but risks remain
Last month
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edutech
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martech
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digital entertainment
Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.
Maadtech.AI unveils autonomous AI platform for Thai marketing
Last month
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martech
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cdp
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ai
Maadtech.AI launches an autonomous marketing AI platform in beta for Thai businesses, aiming to transform marketing with tailored, expert-driven AI solutions.
Awin launches Ava AI assistant, upgrades affiliate platform
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cx
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martech
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partner programmes
Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.
Reskilling domestic violence survivors for tech roles boosts GDP
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data analytics
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ai
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cybersecurity
Reskilling domestic violence survivors for tech roles could add AUD $6.5 billion annually to Australia's economy, says Humans of Purpose blueprint.
StackAdapt, Samba TV team up to advance CTV in Australia
Last month
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ai
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digital marketing
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digital advertising
StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia’s growing CTV market.
InfoSum unveils Amazon Ads integration for smarter data use
Last month
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data privacy
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digital marketing
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privacy
InfoSum has launched integrations with Amazon Ads, enabling advertisers to securely activate first-party insights across Amazon DSP and Marketing Cloud.
AmBank Group sees 18% website traffic boost after digital overhaul
Last month
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digital transformation
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ecm
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cx
AmBank Group's digital overhaul using Progress Sitefinity Cloud led to an 18% rise in website traffic and enhanced user engagement in Malaysia's banking sector.
Unpredictable cash flow stifles US agency growth & profits
Last month
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martech
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digital marketing
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branding
Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.