Digital Marketing stories - Page 17
ANZ marketers have data and analytics challenges to overcome
Thu, 22nd Oct 2020
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data analytics
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martech
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cdp
Marketers in Australia and New Zealand are facing a new growth mandate, with 93% prioritising marketing-led growth, according to Salesforce Datorama.
Vertiv revamps partner programme, portal
Fri, 2nd Oct 2020
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it training
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datacentre infrastructure
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partner programmes
The portal adds a gamification approach that allows users to progress up status tiers and access greater sales and marketing support.
HubSpot boosts SMS marketing capabilities with MessageMedia
Thu, 10th Sep 2020
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data analytics
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martech
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cdp
HubSpot partners with MessageMedia to add targeted SMS capabilities to its CRM platform, providing marketers with personalised cross-channel campaigns.
How CleverTap can fuel your organisation's growth and drive customer retention
Thu, 27th Aug 2020
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martech
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digital marketing
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advertising
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
How 3 Kiwi firms joined forces on marketing in a time of crisis
Wed, 19th Aug 2020
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digital marketing
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stitch
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covid-19
New Zealand-based organizations, Campbell+Co, Stitch, and AA Smartfuel, have launched a successful pop-up drive-in cinema to weather the COVID-19 storm.
New services from SAS aim to help brands adapt to marketing disruption
Mon, 13th Jul 2020
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data analytics
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martech
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planning
The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.
Epson Aus overhauls partner programme
Thu, 9th Jul 2020
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partner programmes
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printing
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digital marketing
Special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program.
Unilever chooses Alibaba Cloud solutions to bring marketing game to new heights
Mon, 6th Jul 2020
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martech
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open source
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digital marketing
Alibaba Cloud joins forces with Unilever for innovative digital marketing campaigns and enhanced customer insights.
HCL Technologies bolsters precision marketing offering
Mon, 22nd Jun 2020
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partner programmes
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healthtech
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digital marketing
HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.
Acronis taps Steven McChesney as new CMO
Tue, 16th Jun 2020
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martech
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partner programmes
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digital marketing
Acronis appoints tech marketing veteran Steven McChesney as CMO to enhance brand awareness and focus on cyber protection and cloud transition.
Datacom dives into cloud with Adobe
Tue, 9th Jun 2020
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crm
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cx
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martech
One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.
Epicor announces appointment of new CMO
Thu, 2nd Apr 2020
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digital marketing
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epicor
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job moves
Epicor Software strengthens its executive team appointing Paul Stoddart as CMO to drive global marketing strategy. Stoddart brings over 20 years of experience.
Snowflake and Adobe team up to empower marketing teams
Fri, 20th Mar 2020
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data analytics
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martech
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cdp
Snowflake and Adobe have collaborated to enhance marketing teams' data insights through a new integration, enabling real-time campaign analysis and scalability.
How to keep your customers engaged when introducing an integrated app strategy
Wed, 18th Mar 2020
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digital marketing
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social media
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mobile apps
Businesses must adopt integrated app strategies to directly and authentically engage customers through mobile, warns Soprano Design's Matt Thompson.
How a customer data platform can add value to your business
Wed, 11th Mar 2020
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data analytics
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martech
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planning
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.
How Turners Group modernised their marketing technologies
Thu, 5th Mar 2020
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martech
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digital marketing
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turners
Turners Group NZ partnered with start-up Stitch to revolutionise their marketing, slashing lead costs by 68% and boosting lead volume by 530%.
Cheetah Digital and Blended Digital announce partnership
Thu, 30th Jan 2020
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data analytics
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digital transformation
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martech
Aiming to transform APAC marketing, Cheetah Digital partners with Melbourne-based Blended Digital to enhance personalised engagements and loyalty strategies.
HubSpot adds new features to Marketing Hub Enterprise
Thu, 16th Jan 2020
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data analytics
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martech
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cdp
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
Snow Software appoints new chief marketing officer
Fri, 20th Dec 2019
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digital marketing
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snow software
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job moves
Snow Software names Paula Darvell as its new chief marketing officer, overseeing global marketing and reporting to CEO Vishal Rao.
Seismic bolsters APAC operations with raft of new executive appointments
Wed, 18th Dec 2019
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digital marketing
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recruitment
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b2b marketing
Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.