Influencer Marketing stories
Impact.com deepens YouTube tie-up for creator marketing
Yesterday
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martech
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commerce systems
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financial systems
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
BYRDLI unveils bookable Utah trip with travel creator
Last week
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social media
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influencer marketing
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travel technologies
BYRDLI and Utah tourism team up with Australian creator Matt Lambley to turn a multi-region road trip into a bookable itinerary.
AppDirect buys PartnerStack to expand B2B sales platform
Last week
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saas
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martech
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commerce systems
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
AI skincare searches surge as consumers seek guidance
This month
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martech
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personalisation
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cdp
AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.
Shoppers turn against AI social content, survey finds
This month
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Levanta acquires Perch+ to expand Amazon marketplace
This month
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martech
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
OpenAI acquires TBPN to expand media and strategy reach
This month
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
Adclear partners NinjaTrader on AI compliance checks
This month
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saas
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crypto
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fintech
NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.
AI Personality awards launch with USD $90,000 prize
Last month
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genai
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ai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
BYRDLI, Tahnee Cook launch live LA travel booking push
Last month
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e-commerce
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social media
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olympic games
BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.
Taboola predicts five trends reshaping travel marketing
Last month
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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Designing for the real buyer: Why women drive the commerce + creator economy
Last month
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cx
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martech
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commerce systems
Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.
'Give to Give' vs 'Give to Gain'
Last month
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apple
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blackrock
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iwd
Women are urged to shift from self-effacing 'give to give' to confident 'give to gain', turning generosity into visible power and progress.
Retailers brace for AI search and complex deal discovery
Last month
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digital transformation
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cx
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martech
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
Levanta unifies creator & affiliate tools for Shopify
Last month
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martech
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commerce systems
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cdp
Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.
Revuze adds TikTok Shop insight to market platform
Fri, 27th Feb 2026
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data analytics
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cx
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martech
Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.
Awin unveils tools to speed affiliate campaign setup
Thu, 26th Feb 2026
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rpa
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e-commerce
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marketing
Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.
Google sets out AI-first future for ads & shopping
Thu, 12th Feb 2026
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martech
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iam
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personalisation
Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.