TechDay US - America's technology news network

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Shirofune integrates LinkedIn Ads into ad platform suite
5 days ago
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devops
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martech
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commerce systems
Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.
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Aussie kids' social media usage doubles, report reveals
Last week
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gaming
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digital entertainment
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instagram
A new report reveals Australian children are spending more time on social media, with TikTok leading at 117 minutes daily, sparking safety concerns.
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Fitness apps face scrutiny over data security risks
Last month
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cybersecurity
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instagram
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kaspersky
As digital fitness services surge in popularity, Kaspersky warns users of potential data security risks, urging precautions to protect personal information.
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Charlotte Tilbury leads Christmas social media beauty race
Tue, 24th Dec 2024
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ecommerce
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instagram
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social media
Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.
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Black Friday set to rival Boxing Day in NZ & Australia
Mon, 2nd Dec 2024
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cleantech
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instagram
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social media
Black Friday, now a vital part of the retail scene in Australia and New Zealand, is set for record sales in 2024 as consumers seek big savings amid rising costs.
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Vertical Leap highlights shifts in search marketing trends
Sat, 23rd Nov 2024
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cx
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martech
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google
Vertical Leap urges brands to adapt to a shifting digital landscape as Google's market share falls to 91.02%, highlighting new challenges and opportunities.
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Social media scams cost Australian children AUD $129,700
Fri, 15th Nov 2024
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edutech
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gaming
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phishing
AUCyber reports that Australian children have lost over AUD $129,700 to social media scams this year, prompting calls for enhanced online safety measures.
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UK survey reveals generational divides in customer service preferences
Wed, 25th Sep 2024
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ai agents
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instagram
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social media
A new CommBox survey highlights UK's generational rift in customer service preferences, with Gen Z favouring digital channels while older consumers still prefer phone calls.
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Gen Z demands more digital channels for customer service
Fri, 20th Sep 2024
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ecommerce
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ai agents
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instagram
New research by CommBox reveals UK Gen Z shoppers prefer digital channels like WhatsApp for customer service, while older generations stick to phone calls.
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Bitdefender unveils first comprehensive security for creators
Mon, 9th Sep 2024
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malware
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phishing
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advanced persistent threat protection
Bitdefender launches Security for Creators to guard YouTubers, digital professionals, and influencers against cyber threats like account takeovers, fraud, and malware.
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Navigating new territories: New tools for online safety
Fri, 30th Aug 2024
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ai
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cybersecurity
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facebook
Meta NZ ramps up efforts to safeguard online users, introducing advanced features to protect teens, enforce age verification, and blur sensitive content.
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Working smarter not harder: Four ways AI can support your business
Fri, 30th Aug 2024
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cx
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martech
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personalisation
AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.
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Fresha secures $31 million from J.P. Morgan for expansion
Fri, 23rd Aug 2024
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martech
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cdp
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ai
Fresha secures a $31 million venture debt facility from J.P. Morgan to fuel expansion, enhance AI capabilities, and support new market entries.
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Social platforms key for brands to drive growth, says Circana
Thu, 22nd Aug 2024
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ar, vr & metaverse
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youtube
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instagram
Circana's new report reveals social e-commerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
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StarHub & Singapore Police launch campaign to combat scams
Wed, 21st Aug 2024
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edutech
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advanced persistent threat protection
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email security
StarHub and the Singapore Police Force launch a campaign with Scam Masterclasses to combat rising cyber threats, aiming to educate and protect the public.
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Pattern launches 'Pattern Creators' to bolster Aussie brands
Tue, 13th Aug 2024
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martech
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instagram
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social media
Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.
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Meta unveils Llama 3.1 with advanced AI capabilities
Thu, 1st Aug 2024
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facebook
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messenger
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instagram
Meta's Mark Zuckerberg announces Llama 3.1: an upgraded, multilingual AI model with state-of-the-art tools, designed for complex queries and enhanced user interaction.
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Gen Z dining habits: prioritising trust, deals, & takeaways
Thu, 18th Jul 2024
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youtube
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instagram
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market
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
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AI deepfake scams rise in health supplement fraud
Fri, 12th Jul 2024
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ai
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healthtech
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bitdefender
Bitdefender reports a surge in AI and deepfake tech use by fraudsters on social media, promoting fake health supplements and miracle cures, targeting millions globally.
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SleekFlow appoints Gao Lei as new CTO to drive tech strategy
Wed, 10th Jul 2024
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edutech
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uc
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data analytics
Singapore-based SleekFlow has named Gao Lei, former LinkedIn China CTO, as its new Chief Technology Officer to spearhead tech transformation and innovation.