Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
B2B firms raise 2025 marketing budgets but KPIs stay flat
3 days ago
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martech
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cdp
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ai
More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.
Inriver unveils new vision to guide brands in digital commerce
3 days ago
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cx
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martech
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commerce systems
Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.
Sitecore & Microsoft launch AI lab to boost marketers' strategy
3 days ago
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digital transformation
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martech
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partner programmes
Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.
AI marketing stacks reshape creativity across global markets
Last week
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
AI & personalisation drive new luxury demand in Aussie dining
Last week
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data analytics
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cx
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martech
Research shows 65% of Australian restaurants use AI to enhance personalisation, boost efficiency, and meet rising consumer expectations in hospitality.
Creating a lead generation flywheel with AI and data at the core
This month
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crm
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cx
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martech
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.
Contentful enters DXP market with new AI features, partners
This month
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digital transformation
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cx
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martech
Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.
Mapp secures $13m to enhance AI marketing strategy
Last month
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cx
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martech
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hcm
Mapp has raised $13 million in funding to enhance its AI-driven marketing automation and expand its market presence, fuelled by O'Connor Capital Solutions.
Kentico unveils AIRA, its AI-driven marketing solution
Last month
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martech
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ueba
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cdp
Kentico has unveiled AIRA, an AI-driven marketing tool designed to seamlessly integrate with existing workflows, streamlining tasks and boosting content creation.
Optimizely earns Leader title in 2025 Gartner report
Last month
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digital transformation
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martech
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cdp
Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year, highlighting its excellence.
Former JWT CEO launches AI platform for marketing content
Last month
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
Adobe Summit 2025: Digital innovation set to light up Las Vegas
Last month
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data analytics
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digital transformation
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martech
Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.
SevenRooms launches text marketing for Aussie hospitality
Wed, 26th Feb 2025
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digital transformation
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martech
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cdp
SevenRooms has launched Text Marketing, a service designed to boost engagement for Australian eateries through SMS and WhatsApp, harnessing a 94% open rate.
Exclusive: How Constant Contact is empowering small businesses
Thu, 20th Feb 2025
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cx
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martech
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financial systems
Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.
SolarWinds revamps Partner Programme for greater growth
Fri, 7th Feb 2025
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digital transformation
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martech
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cdp
SolarWinds is set to launch an upgraded Partner Programme aimed at boosting profitability and partner capabilities, with new tiers and enhanced tools for success.
SugarCRM appoints industry veteran Bob Stutz to board
Tue, 4th Feb 2025
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crm
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cx
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martech
SugarCRM has appointed Bob Stutz to its board of directors, drawing on his 30 years of experience in transforming CRM solutions globally.
Mapp acquires Dressipi to boost fashion AI capabilities
Thu, 9th Jan 2025
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cx
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martech
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personalisation
Mapp has acquired Dressipi, a leader in fashion AI, to enhance its marketing platform, improving customer experiences and profitability for retailers.
Mapp appoints James Brooke as new Chief Executive Officer
Tue, 10th Dec 2024
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cx
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martech
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cdp
Mapp has appointed James Brooke as its new Chief Executive Officer, marking a pivotal moment for the company as it aims to enhance growth and AI-driven innovation.
Nearly half of Aussie small firms expect cash flow boost
Tue, 10th Dec 2024
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martech
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cdp
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digitisation
Despite rising costs and economic pressures, nearly 47% of Australia's small businesses foresee improved cash flow by 2025, revealing growing optimism.
SALESmanago acquires Leadoo to expand European presence
Fri, 29th Nov 2024
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saas
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cx
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martech
SALESmanago has acquired Leadoo to enhance its Customer Engagement Platform, aiming to solidify its presence in Europe's marketing technology sector.