Marketing stories
Female leaders at SAS Australia and New Zealand are mentoring, advocating and innovating to build pathways for the next generation in tech.
The net-zero transition risks stalling unless more women shape the tech driving AI, cybersecurity and digital energy systems.
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
In tech and marketing, women are excluded not just by bias in code or funding, but by domestic load and male-coded networking rituals.
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
AI is reshaping search, but SEO leadership remains stubbornly male, risking narrower strategy, pay gaps and biased AI-driven search.
Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.
Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.
Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.
AXL and PUSH Media launch STRATIS, an agentic AI “OS” giving marketers a unified, human-governed hub for real-time decisions across channels.
AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
Digital campaign strategy is reshaping marketing, where AI, workflows and diverse leadership align data, design and production at scale.
This International Women's Day, #GivetoGain urges tech leaders to swap hoarding knowledge for sharing it, unlocking real power and progress.
myPlates appoints Shikha Thakur Head of Marketing Performance to drive data-led digital growth and transform into a consumer-focused brand.
Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.
AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.
Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.
Singapore employers tighten permanent headcount, channelling spend into scarce AI, cyber and data skills while ramping up contract hiring.
Stay22 lands $122m from Summit Partners to fuel global expansion of its creator commerce tools beyond travel into wider retail.
London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.
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