Public Relations stories - Page 1

How a boutique Auckland firm mastered the art of small-market PR
Last week
#
martech
#
public relations
#
storytelling
A boutique agency in Auckland has excelled in navigating New Zealand's challenging media landscape, providing invaluable PR services for small and multinational firms alike.

How empathy and transparency save brands in a crisis
Last month
#
customer service
#
transparency
#
public relations
In times of crisis, brands can salvage their reputations by prioritising empathy and transparency, transforming potential outages into trust-building moments.

How CFOs can protect shareholder value when a crisis hits
Last month
#
cybersecurity
#
digital media
#
transparency
CFOs are increasingly tasked with safeguarding shareholder value during crises, requiring effective communication to maintain confidence amidst uncertainty.

How giving Stock Exchange announcements a human touch can boost Your brand
Last month
#
cfo
#
stock exchange
#
transparency
Stock exchange announcements needn't be dull; infusing them with human stories can enhance brand visibility and inspire stakeholder confidence.

The critical role of PR in mitigating risk during mergers & acquisitions
Last month
#
cfo
#
m&a
#
digital strategy
In the volatile arena of mergers and acquisitions, effective public relations is essential for CFOs to manage stakeholder emotions and maintain trust.

Is your accounts team eroding your corporate brand?
Last month
#
cx
#
martech
#
personalisation
Companies risk eroding their brand reputation through poor debt collection practices, as accounts teams are crucial in shaping customer perception and trust.

Starburst appoints Lisa Luscap as Chief Marketing Officer
Mon, 13th Jan 2025
#
data analytics
#
ai
#
cmo
Starburst has appointed Lisa Luscap as Chief Marketing Officer to spearhead growth in AI and data sectors, showcasing its commitment to innovation and expansion.

Andrea Van Unen-Smith appointed Senetas Chief Marketer
Wed, 4th Dec 2024
#
firewalls
#
data protection
#
cloud security
Senetas has appointed Andrea Van Unen-Smith as Chief Marketing Officer, bringing over 20 years of technology marketing expertise to the role.

AZK Media appoints Jenkin as Senior Content and Communications Manager
Tue, 3rd Dec 2024
#
data analytics
#
ai
#
content creation
AZK Media has appointed Michael Jenkin as Senior Content and Communications Manager to enhance its PR services in the growing technology sector.

Identity security maturity brings higher value & growth
Wed, 9th Oct 2024
#
data analytics
#
genai
#
ai
SailPoint's latest report reveals that advanced identity security practices enhance value for organisations, with 83% experiencing fewer security issues in 2023.

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer
Wed, 11th Sep 2024
#
partner programmes
#
digital marketing
#
marketing strategy
Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.

Indonesian rupiah slump impacts smartphone prices & sales strategies
Tue, 2nd Jul 2024
#
sales
#
public relations
#
market share
The depreciation of Indonesia's rupiah by 5.67% in 2024 may lead to higher smartphone prices, as 78.6% of consumers express concerns about cost increases, a SEQARA survey reveals.

Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
#
data analytics
#
martech
#
digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

Sphere PR launches bespoke cyber-crisis comms service on 18th anniversary
Thu, 9th May 2024
#
martech
#
advanced persistent threat protection
#
breach prevention
For its 18th anniversary, Sydney-based Sphere PR unveils a customised cyber-crisis communications service, underscoring its expertise in tech security PR in Australia and New Zealand.

Recognition Group launches Sovereign for defence sector support
Tue, 30th Apr 2024
#
ai
#
government
#
digital marketing
The Recognition Group unveils Sovereign, a new agency tailored to buoy defence and aerospace suppliers in Australia.

City University partners with Vested to support new talent
Thu, 11th Apr 2024
#
edutech
#
internships
#
content creation
City, University of London partners with financial services consultancy Vested to deliver a series of initiatives to support new talent joining the industry.

Jacob Annesley joins Gate 7 as Director of Public Relations & Content
Mon, 15th Jan 2024
#
gaming
#
digital entertainment
#
netflix
Gate 7 has bolstered its team with the addition of experienced figure, Jacob Annesley, as the new Director of Public Relations and Content, marking a strategic advance towards innovation in destination marketing.

Blue Connections IT earns carbon neutral certification for second year
Tue, 12th Dec 2023
#
cartech
#
software
#
blue connections
Blue Connections IT secures Climate Active Carbon Neutral Standard certification consecutively, underlining its sustainable operations pledge.

KnowBe4 appoints Cindy Zhou as Chief Marketing Officer
Wed, 8th Nov 2023
#
ransomware
#
cx
#
martech
KnowBe4 has named Cindy Zhou as its Chief Marketing Officer, entrusting her with spearheading the firm's global marketing, PR, and sales strategies.
.webp)
Tenable appoints Cybersecurity Expert Meg O'Leary as Chief Marketing Officer
Thu, 19th Oct 2023
#
cybersecurity
#
branding
#
messaging
Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.