Reputation management stories

Sefiani launches Surfacd, a tool that lets brands track and optimise how AI search engines present them versus rivals across key queries.

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

As Kiwis increasingly ‘ask AI’ before buying, leaders must learn to shape algorithm answers or risk losing control of their brand story.

Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

Moltbook’s boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

Swiss startup Umanitek has unveiled Guardian Agent, a subscription tool to spot deepfakes, fake profiles and AI-driven impersonation online.

Significant UK cyberattacks jump 129%, with major incidents hitting firms’ finances, supply chains and insurance costs across the economy.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

AI has become the top corporate reputation fear for global leaders, yet most admit they are underprepared for its fast-rising risks.

PR teams face flat budgets, leadership disconnects and AI disruption as they struggle to prove impact and align with business goals.

AI hiring slowdown pushes employers to scrutinise online reputation, raising the bar for trust and squeezing early‑career candidates.

Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.

Data centres can’t PR their way out of scrutiny; only clear, consistent brands will rebuild trust in power-hungry infrastructure.

Small firms across Australia and New Zealand turn to AI to sharpen 2026 growth, boost service standards and tackle persistent staff shortages.

Gartner says six trends from hybrid computing to geopatriation will redefine IT infrastructure, operations and risk planning by 2026.

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.

In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.