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Retail media Stories

American Stories

Retail media stories

Gen Z turns to malls as social spaces, study finds
Generation Z

Gen Z turns to malls as social spaces, study finds

The research suggests physical centres still sway younger shoppers, with 73% of Gen Z saying malls are their top place to meet friends.

By Sean Mitchell • 4 min read • This month

Global Stories

Retail media stories

InMarket launches Maestrø beta for AI media optimisation
Software-as-a-Service

InMarket launches Maestrø beta for AI media optimisation

Brands can now adjust media spend mid-campaign as InMarket's beta platform feeds AI and human teams store-visit and purchase data in flight.

By Sean Mitchell • 4 min read • Yesterday
Perion launches Ask Perion for self-serve ad planning
Software-as-a-Service

Perion launches Ask Perion for self-serve ad planning

Marketers juggling multiple ad channels may cut planning time as Perion rolls out AI tools that turn briefs and data into media plans.

By Sofiah Nichole Salivio • 3 min read • 3 days ago
TCS tops Everest Group's store services provider ranking
Data Analytics

TCS tops Everest Group's store services provider ranking

Stores are becoming a bigger tech battleground as retailers seek tighter links between operations, checkout and customer engagement.

By Sean Mitchell • 3 min read • 3 days ago
Navigator appoints Uber & Amazon veteran Paul Wright
Marketing Technologies

Navigator appoints Uber & Amazon veteran Paul Wright

The move adds senior advertising experience as the travel media company seeks to expand internationally and turn first-party travel data into ad revenue.

By Sean Mitchell • 4 min read • Last week
Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last week
WARC lifts ad outlook but Gulf crisis risks USD $94bn
Marketing Technologies

WARC lifts ad outlook but Gulf crisis risks USD $94bn

A prolonged Gulf energy crisis could wipe USD $93.7 billion from expected ad market growth as higher costs hit spending worldwide.

By Karen Joy Bacudo • 5 min read • Last week
Koddi finds commerce media execs boost AI shopping tools
Data Analytics

Koddi finds commerce media execs boost AI shopping tools

Brands are racing to secure AI shopping visibility as 84% of commerce media leaders back recommendation placements, despite consumer caution.

By Sean Mitchell • 4 min read • Last week
Merchantee raises EUR €1.8 million to expand in Europe
Software-as-a-Service

Merchantee raises EUR €1.8 million to expand in Europe

The cash will fund product development and launches in Poland and Germany as the Prague startup targets more online sellers across Europe.

By Mark Tarre • 4 min read • Last week
MiQ expands Sigma ad tech with new tools in Australia
Marketing Technologies

MiQ expands Sigma ad tech with new tools in Australia

Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.

By Sean Mitchell • 4 min read • This month
Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences
eCommerce

Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences

Advertisers can now tap livestream clips to pull shoppers from outside platform walled gardens, as live commerce gets harder to scale.

By Sofiah Nichole Salivio • 3 min read • This month
VTEX expands AI commerce architecture across markets
Digital Transformation

VTEX expands AI commerce architecture across markets

Retailers can now automate merchandising, support and ad campaigns as autonomous agents are embedded across VTEX's commerce platform.

By Sofiah Nichole Salivio • 4 min read • This month

Stories from Other Regions

Retail media stories

MiQ expands Sigma in UK with new measurement tools
Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • This month
Bodycare picks PMC for AI-led UK high street return
Digital Signage

Bodycare picks PMC for AI-led UK high street return

The reopened chain's 2026 comeback hinges on technology that can link payments, CCTV and content as it targets 200 UK stores.

By Sofiah Nichole Salivio • 4 min read • This month
Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • This month
Amazon launches Ads Agent for advertisers in Australia
Data Analytics

Amazon launches Ads Agent for advertisers in Australia

Australian advertisers can now save hours on campaign setup as Amazon brings its AI tool to self-service users at no extra cost.

By Sean Mitchell • 3 min read • This month
Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • This month