Sports Technology (SportsTech) stories

Running app Runna revamps beginner plans with flexible schedules and tailored guidance to keep new and returning runners on track.

Atos wraps up its first three-year spell as UEFA men’s IT partner, capping the cycle with incident-free support for Futsal EURO 2026.

LIV Golf has unveiled Fan Caddie, an AI ‘second-screen’ assistant offering real-time stats, replays and shopping while fans watch live.

TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.

Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.

Acronis has renewed its partnership with Manchester City, extending its role safeguarding the club’s expanding digital and data operations.

Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body’s push into AI-driven digital services.

Alibaba Cloud will power immersive AI-driven replays and fast media search for global broadcasters at the Milano Cortina 2026 Winter Games.

AI express lanes at the Australian Open went largely unused, leaving fans queuing for hours in near 40C heat despite record attendance.

EE has opened a new Lakeside Experience store, piloting ‘Stay Safe with AI’ sessions amid a GBP £3 million UK retail investment plan.

McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.

Schneider Electric signs as McLaren Racing’s Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.

Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.

Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

CyberCX will stay on as the Australian Open’s cyber security partner through 2026, as tennis ramps up defences against digital threats.

CQUniversity and Cricket Australia are trialling AI and computer vision to automatically track real-time fielding positions and tactics.

Antevia’s private 5G now underpins Bath Rugby’s Recreation Ground, tackling match-day congestion and boosting operations and fan services.