Storytelling stories

How a boutique Auckland firm mastered the art of small-market PR
Last week
#
martech
#
public relations
#
storytelling
A boutique agency in Auckland has excelled in navigating New Zealand's challenging media landscape, providing invaluable PR services for small and multinational firms alike.

How giving Stock Exchange announcements a human touch can boost Your brand
Last month
#
cfo
#
stock exchange
#
transparency
Stock exchange announcements needn't be dull; infusing them with human stories can enhance brand visibility and inspire stakeholder confidence.

Learning and Development in action
Tue, 21st Jan 2025
#
partner programmes
#
business strategy
#
workplace culture
Recent shifts in business culture are elevating learning and development, with over 60% of leaders in Australia and New Zealand increasing budgets to enhance employee skills.

New anime series Ghost of Tsushima announced for 2027
Wed, 8th Jan 2025
#
gaming
#
digital entertainment
#
mobile gaming
Crunchyroll, Aniplex and PlayStation Productions are set to produce an anime series based on the acclaimed game Ghost of Tsushima, premiering in 2027.

Manifold Valley unveils tech for realistic digital humans
Sun, 5th Jan 2025
#
gaming
#
digital entertainment
#
ai
Manifold Valley, a Los Angeles start-up, is pioneering hyper-realistic digital humans for triple-A video games, blending AI with artistic performance capture.

Game review: Dragon Quest III 2D Remake (Xbox Series X)
Mon, 25th Nov 2024
#
gaming
#
reviews
#
digital entertainment
Square Enix has launched Dragon Quest III 2D Remake, enhancing visuals for modern consoles while retaining classic gameplay elements and a £95 price tag.

Game review: Lego Horizon Adventures (PS5 Pro)
Fri, 15th Nov 2024
#
gaming
#
reviews
#
digital entertainment
Lego Horizon Adventures, now available for PS5, Nintendo Switch, and PC, offers a fun, kid-friendly take on the Horizon series with engaging gameplay.

Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy
Fri, 18th Oct 2024
#
martech
#
genai
#
ai
AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.

Humanising tech: A vision for the future of marketing
Fri, 20th Sep 2024
#
data analytics
#
martech
#
personalisation
As AI transforms marketing, blending technology with human connection is vital. Storytelling, empathy, and authenticity are the keys to success.

Building the cyber defences needed to ward off attacks
Thu, 18th Apr 2024
#
edutech
#
ransomware
#
it training
A surge in cyberattacks prompts Australia to strengthen their digital defence, aiming to utilise education and a 'human factor' to thwart attacks amid rising hacker innovation.

IWD 2024: The neuroscience behind storytelling
Fri, 8th Mar 2024
#
dei
#
martech
#
customers
Exploring cognitive empathy, storytelling and the need for greater female representation in technology, with a focus on the unique skills women bring to the industry.

Adobe plans innovative audio editing update for Premiere Pro
Wed, 17th Jan 2024
#
martech
#
digital entertainment
#
ai
Adobe introduces an intelligent audio experience in its Premiere Pro software beta version, promising to speed up editing and facilitate workflows ahead of the 2024 Sundance Film Festival.

GenAI set to conduct 30% of marketing tasks by 2027, IDC predicts
Mon, 8th Jan 2024
#
data analytics
#
martech
#
genai
IDC FutureScape predicts Generative AI will undertake 30% of traditional marketing tasks by 2027, as APeJ propels towards a more data-driven marketing approach.
.webp)
Tenable appoints Cybersecurity Expert Meg O'Leary as Chief Marketing Officer
Thu, 19th Oct 2023
#
cybersecurity
#
branding
#
messaging
Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.

Boots on the ground: AI and Blockchain at the Best Design Awards
Sat, 7th Oct 2023
#
ai
#
voice
#
australian government
'Best Design Awards' lauds tech-influenced journalism; winners use AI & blockchain to expose obscured global truths.
.webp)
Belinda Grant-Geary Named Head of Yahoo Finance Australia
Tue, 19th Sep 2023
#
yahoo
#
inflation
#
storytelling
Belinda Grant-Geary named Head of Yahoo Finance Australia, overseeing editorial strategy and team, reporting to Euan Black, Director of Content.

Public AI debuts its AI-assisted ad creation in Australia
Thu, 17th Aug 2023
#
martech
#
quantum computing
#
genai
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
.webp)
Cowbell appoints Andrea Collins as Chief Marketing Officer
Thu, 18th May 2023
#
expansion
#
workplace culture
#
cyber insurance
Cyber insurance provider Cowbell announces appointment of Andrea Collins as first CMO, following continued corporate growth & global expansion.

Tech investor Alan Jones joins Third Hemisphere as Tech & Investments Director
Fri, 3rd Mar 2023
#
ibm
#
intel
#
moonshot
Alan Jones, renowned tech investor and founder of M8 Ventures, joins Third Hemisphere as Tech and Investments Director to advise a growing list of clients.
.webp)
SevenRooms has announced a new Chief Marketing Officer
Tue, 31st Jan 2023
#
hospitality
#
insights
#
storytelling
SevenRooms, the guest experience platform for hospitality businesses, has named Josh Todd as Chief Marketing Officer to lead global marketing efforts.