Synergy Research stories

Despite Microsoft, Google, Alibaba and Tencent all substantially outpacing the overall market, Amazon is still clearly in front.

Spending in the market is on the rise with the usual suspects like Dell EMC, Microsoft, HPE, Huawei, and Cisco at the top.

New data from Synergy shows that if it wasn't for hyperscalers flexing their muscles, the colocation market would remain relatively flat.

The insatiable appetite for data around the world has seen the data centre giants scrambling with huge investments to keep up.

Last year saw almost manic growth in revenue for cloud providers as businesses continue to seek the benefits the services can provide.

Data centre acquisitions surged in 2018 with 68 deals worth USD $16 billion, despite falling below 2017's peak, Synergy Research reports.

Global demand for data surge fuels a boom in hyperscale data centres, with 132 new facilities set to bolster the current 430, a rise led by Amazon and Google.

While still maintaining a significant lead, Cisco finished 2018 with a slightly smaller piece of the pie in the enterprise IT infrastructure market.

The top nine vendors in the wide cloud market ecosystem are responsible for well over half of all the revenues.

The old proverb 'you have to spend money to make money' could never be truer than in the hyperscale data centre industry.

Amazon Web Services leads the global public cloud market across all major regions, though the APAC scene is uniquely shaped by strong local competition.

While the market is seeing strong growth, it's coming at the expense of small-to-medium sized cloud operators.

Dell EMC, Microsoft, HPE, and Cisco (among others) are all profiting from a burgeoning market that has no signs of slowing.

In the first half of this year more than US$53b has been spent on hyperscale data centre development, with the bulk of that from just 5 companies.

Leading not just at a global level but also at a regional level, AWS is top of the North America, EMEA, APAC, and Latin America markets.

Public cloud provider spending on data center infrastructure surged forward in 2018's first quarter, the highest growth figure seen in nine quarters.

Entering 2018, there are also four additional major deals that have been agreed to but not yet closed that are worth over $2.6 billion.

Local companies are dominating China's flourishing data center and cloud markets - and will likely have an increasing impact on countries beyond China.

Hyperscale operators are snapping up increasing amounts of the fast growing cloud markets - and its changing the data center vendor landscape.

Equinix, Digital Realty and NTT extended their colocation leadership last year, growing three times as much as the overall market.