WPP stories
Microsoft launches three new MAI AI models for Foundry
Last week
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genai
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ai
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ai ethics & governance
Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.
Garnier wins JCDecaux award for weather-led campaign
Last month
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jcdecaux
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geofencing
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wpp
Garnier's Vitamin C Daily Tinted Fluid campaign wins JCDecaux's 2025 programmatic award after weather-triggered ads lifted sales and brand consideration.
Gain Theory has been named Leader in Forrester Wave report
Thu, 29th Jan 2026
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data analytics
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cx
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martech
Gain Theory named a Leader in Forrester's latest Marketing Measurement and Optimization Services Wave, topping the Strategy category.
Digital billboards to power USD $54.6bn OOH boom
Thu, 29th Jan 2026
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smart cities
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digital signage
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surveillance
Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.
Pulse Advertising appoints Maximillian Adagio as Senior Director Growth
Tue, 18th Nov 2025
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google
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apple
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marketing
Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.
Exclusive: The future of creative agencies as platforms
Thu, 30th Oct 2025
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digital transformation
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martech
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partner programmes
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Forrester predicts agency mergers, job cuts & creator growth
Thu, 2nd Oct 2025
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martech
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cdp
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ai
Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.
Michelle Whelan joins Komerz as Global Chief Business Officer
Wed, 30th Jul 2025
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martech
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marketing
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data management
Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.