Yahoo DSP stories
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Yahoo DSP pioneers IAB Tech Lab data transparency labels
This month
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data privacy
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digital marketing
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digital advertising
Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.
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Yahoo DSP announces partnerships to boost ad capabilities
Last month
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data privacy
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cleantech
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digital marketing
Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.
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Singapore marketers face data strategy challenges, survey reveals
Mon, 16th Dec 2024
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data privacy
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advertising
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digital advertising
Singaporean marketers are urged to enhance data practices amid rising concerns over advertising signal loss and identity issues, a Yahoo DSP survey reveals.
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Yahoo study reveals digital marketing challenges in 2025
Mon, 11th Nov 2024
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data privacy
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ai
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branding
A new study reveals that 85% of Singapore's marketers are prioritising data-driven strategies and AI integration as they prepare for 2025.
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Yahoo expands identity solutions with new publisher tools
Thu, 24th Oct 2024
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advertising
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yahoo
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connectivity
Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.
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Yahoo identity solutions expand access across key SSPs
Wed, 23rd Oct 2024
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data privacy
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yahoo
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digital advertising
Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.
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Yahoo & LiveRamp partner to expand cookieless ad solutions
Thu, 25th Jul 2024
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martech
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omnichannel
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advertising
Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top publishers like News Corp and Seven West Media.
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Yahoo launches AI-powered ad solution with Innervate partnership
Thu, 20th Jun 2024
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ai
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identity solutions
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engagement
Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.
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Hoppr & Yahoo Advertising announce major partnership in Singapore
Fri, 10th May 2024
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digital entertainment
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tv
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advertising
Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.
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Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Wed, 6th Dec 2023
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martech
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ai
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advertising
Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.
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Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
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cx
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martech
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advertising
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
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Yahoo and Amplified Intelligence unite for innovative partnership
Tue, 10th Oct 2023
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yahoo
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integration
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desktop
Yahoo collaborates with Amplified Intelligence to enhance programmatic advertising using innovative attention measurement.
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Yahoo partners with Good-Loop to offer carbon-neutral advertising solutions
Wed, 4th Oct 2023
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martech
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cartech
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cleantech
Yahoo and Good-Loop have partnered to offer carbon neutral ad opportunities, aiding brands in becoming more sustainable.
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VIOOH Announces New ANZ Hires
Tue, 5th Sep 2023
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automation
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job moves
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partners
VIOOH expands its team in ANZ with new hires, including a Partnerships Director and Technical Solutions Manager in Sydney.