Advertising Technologies (Adtech) stories

JCDecaux India and VIOOH partner to offer programmatic digital advertising on 64 screens at Kempegowda International Airport Bengaluru, reaching 41m+ monthly impressions.

Avast exposed a global scam with 5,000+ fake pharmacy websites selling counterfeit meds, risking health and money worldwide.

Moloco's AI-driven SDK is now self-serve on Google AdMob and Ad Manager, enabling 500 publishers to monetise app ads with global advertiser demand.

Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.

Launchd has acquired Australian influencer agency Hoozu to boost its global creator strategy and expand its influencer marketing capabilities.

MintHC has strengthened its team with eight new hires in strategy, creative, digital, and client services to meet rising client demand and drive growth.

Integral Ad Science is the first in digital advertising to earn the Alliance for Audited Media’s Ethical AI Certification, spotlighting trusted AI use.

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

New research reveals UK offices are central to business travel bookings, with 68% arranging trips at work, highlighting a prime spot for premium brand advertising.

JCDecaux has introduced new digital ad displays at Sydney Airport to boost brand visibility across key passenger journey points and enhance advertising impact.

VIOOH partners with Outernet London to offer real-time programmatic access to premium digital out of home screens in central London’s entertainment district.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

The Pistol will lead the Liquor Legends Retail Media program, using data and technology to boost transparency and growth across 350+ Australian outlets.

LG Ad Solutions has launched in Australia with a new Sydney office, appointing Alex Blundell Jones to lead its data-driven advertising growth on LG Smart TVs.

Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.

Google launches new AI tools to boost ad targeting and creative output for brands and marketers across Southeast Asia's diverse digital landscape.

UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Interplay Media appoints Scott Hughes in Auckland to expand programmatic ad services and launch interactive products for New Zealand publishers.

Shirofune’s new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.