Advertising Technologies (Adtech) stories - Page 11

Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.

Auckland-based Stitch, renowned for specialising in advanced customer data platforms, strengthens its status with designation as a key Tealium strategic delivery partner in New Zealand.

Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.

GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.

Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.

Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.

M1, Singapore's top telecom provider, debuts innovative sonic branding designed to resonate with their target audience and celebrate Singapore's diverse culture.

Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.

IAB New Zealand's latest report reveals an impressive 4.3% YoY growth in total digital advertising revenue for 2023, totting a figure of $2.112bn, with Q4 seeing a 7.3% quarter-on-quarter boost.

Data Army has partnered with Hightouch, a global Composable Customer Data Platform, to provide Australian businesses with innovative data solutions.

Cartelux bolsters innovation strategy with hiring of industry leaders Kae Hum and Carla McAloon, as they work to expand beyond the automotive industry.

Kartik Mehta, tech sales expert with a background in global growth initiatives, is set to steer Channel Factory's expansion in Asia's emerging markets as the new Head of Growth.

Singapore's SQREEM Technologies acquires Melbourne's Trade Indy, pioneering a high precision, cookie-free audience targeting .

Australian retail media giant, Zitcha, advances into Europe by launching London office, aiming to capitalise on rapid maturation of the European retail media market.

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.

Tech company BlueZoo has developed software to aid global retailer campaign assessments, offering new revenue streams and enhanced advertising transparency.

Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.

Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.