Advertising Technologies (Adtech) stories - Page 8

On Device unveils a whitepaper highlighting that cross-media advertising campaigns significantly boost brand lift metrics, regardless of budget size.

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Vistar Media has appointed Sean Cheyney as Global Head of Retail Media, aiming to enhance programmatic digital out-of-home strategies for retail.

Val Morgan Digital has teamed up with Vudoo to enhance its media offerings, enabling shoppable content experiences for an audience of 9.1 million.

Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.

GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.

Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

LUMOS Intelligence is expanding in Southeast Asia with four new partnerships aimed at improving advertising measurement across diverse channels.

Podeo secures USD $5.4 million in Series A funding, led by Oraseya Capital, to accelerate podcast discoverability and monetization for over 100,000 creators globally.

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

Ecommerce businesses can achieve personalisation ethically with intelligent popups, quiz funnels for abandoned carts, and dynamic product blocks.

Grocery brands like Morrisons and Waitrose lead in personalisation, says Epsilon's new UK study, with 20% of consumers noting better tailored experiences.

AdTech firm Silverpush appoints Jarryd Gaggin as National Sales Director for Australia to drive local market growth using advanced AI-driven solutions.

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

StackAdapt appoints Cassandra Hudson as CFO, its first female in the role, to solidify market position with her extensive finance and tech experience.

Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.

Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.