Advertising Technologies (Adtech) stories - Page 7

Retail media platform Zitcha has partnered with Marketplacer to integrate retail media and marketplace technologies, enhancing the eCommerce landscape for retailers and consumers.

A Capgemini report reveals a marked shift in UK consumer behaviour, with 74% now relying on generative AI for shopping, up from 58% last year.

By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.

Singaporean marketers are urged to enhance data practices amid rising concerns over advertising signal loss and identity issues, a Yahoo DSP survey reveals.

As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.

Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.

StackAdapt has appointed Alessandra Alessio as Director of Marketing for the APAC region, aiming to boost brand presence and growth initiatives.

Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.

Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.

The IAB New Zealand 2024 Digital Advertising Awards saw Dentsu Aotearoa win Best in Show for the impactful 'Ancient Influencers' campaign, among other accolades.

A new Mediaocean survey reveals 66% of marketers seek positive ad verification models, citing rising costs and limited provider choices as key concerns.

Luzern eCommerce has acquired Tambo Marketplaces Limited to enhance its Amazon strategy, combining expertise for a powerful eCommerce solution.

StackAdapt has integrated with Shopify, enabling over 100,000 Australian merchants to harness advanced ad targeting through a simplified pixel onboarding process.

A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia’s Privacy Act.

A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.

GumGum has appointed Matt Coote as Country Manager for Australia, tasked with boosting revenue and enhancing market presence in the digital advertising sector.

Silverpush has appointed Wiwa Cajumban as Country Director for the Philippines to boost its digital advertising strategy in Southeast Asia.

Servers.com has launched a new data centre in Miami and expanded operations at five global sites to meet rising customer demand.

A new study reveals that 85% of Singapore's marketers are prioritising data-driven strategies and AI integration as they prepare for 2025.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.