Advertising Technologies (Adtech) stories - Page 5

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.

According to the findings, shoppers are taking a strategic approach by thoroughly researching their purchases to find the best deals and prices.

Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.

Redbrick has acquired Paved, a US newsletter advertising platform, enhancing its tech portfolio and marking its fourth major acquisition in recent years.

FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.

Thryv Australia has won the global Marketing with Purpose award at the 2025 Microsoft Advertising Partner Awards, solidifying its role in supporting small businesses.

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

AdZ Basket has launched its innovative AI-powered advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and digital ads for enhanced campaign effectiveness.

Zitcha has appointed Jim Kane as Vice President of Sales - Global, aiming to enhance its retail media platform's global presence and revenue growth.

New Zealand's Skinny has chosen Liz Wright, a loyal customer, as the first-ever AI ambassador, marking a bold move in brand representation.

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

New research from Yahoo and Magna highlights a significant misunderstanding among Australians about their data rights, complicating trust in digital advertising.

JOLT has signed a GBP £214 million partnership with the Canada Infrastructure Bank to install up to 1,500 new EV chargers across Canada, boosting accessibility.

Australian AI firm Springboards has secured $5 million in seed funding, aiming to revolutionise creativity in advertising through innovative technology.

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

Kogan.com has revealed impressive financial results for the first half of FY25, with gross sales up 10.3% to USD $492.5 million and profitability increasing significantly.

UK publishers are at the forefront of diversifying mobile gaming ad spend, outpacing competitors by strategically tapping into emerging global markets.