TechDay US - America's technology news network

Branding stories - Page 8

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VeeamON: The 3 key takeaways from the Partner Summit session
Tue, 15th May 2018
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virtualisation
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veeam
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branding
As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.
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Happy birthday! Dicker Data celebrates 40 years in operation
Mon, 22nd Jan 2018
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dicker data
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branding
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distributors
Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.
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Tech Data to operate as a unified global brand
Thu, 28th Sep 2017
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digital transformation
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partner programmes
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branding
The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.
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MYOB champions Silver Ferns & women's achievement in netball
Fri, 25th Aug 2017
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fintech
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financial systems
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accounting systems
MYOB is a major sponsor of New Zealand’s Silver Ferns for the team's upcoming game against South Africa this weekend.
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Goodbye Staples, hello Winc - and a more solution driven focus
Mon, 7th Aug 2017
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cx
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martech
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ai
Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.
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The Icehouse announces brand refresh - making it personal
Thu, 27th Apr 2017
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icehouse
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accelerator
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branding
The Icehouse unveils a revamped brand identity focusing on personalised business partnerships, aligning with their forward vision for 2026.
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Vertiv ANZ: New name, new brand and newfound focus
Tue, 11th Apr 2017
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healthtech
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branding
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vertiv
The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.
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Avnet has a new look following 'Reach Further' launch
Thu, 6th Apr 2017
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iot
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b2b
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branding
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
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Twitter users beware: Phishers target account verification in latest attacks
Wed, 1st Feb 2017
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phishing
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email security
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twitter
Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.
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LinkedIn reveals its top Australian tech influencers
Mon, 19th Sep 2016
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social networking
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linkedin
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branding
LinkedIn has revealed its top influencers in Australia, showcasing the strength of personal brands and how they can grow your business.
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Exclusive: What’s standing between you and success? Marketing
Fri, 15th Apr 2016
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partner programmes
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digital marketing
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social media
In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.
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3News: It should be about the content, not the branding
Mon, 25th Jan 2016
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digital entertainment
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tv
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branding
TV3's rebrand to NewsHub raises questions — is the focus on branding eclipsing the importance of quality content?.
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Custom apps 'transform' Harcourts Real Estate business
Fri, 13th Nov 2015
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apps
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productivity
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customer service
Custom apps have transformed business for Harcourts Real Estate, with the apps now winning recognition from Apple.
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Apple works to create seamless retail experience
Tue, 14th Jul 2015
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personal computing devices
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apple
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branding
Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.
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Samsung number one in Asia's eyes
Tue, 23rd Jun 2015
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samsung
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digital marketing
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branding
Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.
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What's the most valuable brand in the world? Apple.
Wed, 27th May 2015
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personal computing devices
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microsoft
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google
BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.
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Dicker Data leaves NZ to it
Mon, 11th May 2015
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dicker data
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branding
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distributors
Dicker Data rebrands New Zealand's Express Data after successful year of operation, aiming to replicate Australian success.
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New brand, new promises for Dicker Data New Zealand
Mon, 11th May 2015
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dicker data
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branding
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distributors
Express Data NZ rebrands promising disruption to the volume market, new cloud offerings – while boss David Dicker calls out HP.
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Belkin launches new products, leveraging new brand strategy
Wed, 15th Apr 2015
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smb
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belkin
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branding
Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.
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Landcorp seeks to fatten sheep returns through wool deal, milk
Tue, 23rd Dec 2014
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branding
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wool
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landcorp
Landcorp, New Zealand's largest corporate farmer, plans to increase returns from sheep, signing a three-year contract with NZ Merino to manage its.