Creative Technologies stories
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Adobe unveils seven AI marketing workflow prototypes
Today
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devops
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data analytics
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cx
Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
OpenAI launches ChatGPT Images 2.0 with API access
Yesterday
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digital transformation
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martech
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personalisation
OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.
Impact.com deepens YouTube tie-up for creator marketing
Yesterday
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martech
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commerce systems
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financial systems
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
Adobe names winners of 2026 Experience Maker Awards
Yesterday
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digital transformation
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cx
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martech
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
OWC launches first certified Thunderbolt 5 SSD enclosure
Yesterday
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data protection
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pc hardware
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digital media
OWC unveils Thunderbolt 5 RAID enclosure for DIY NVMe drives, targeting 8K workflows with up to 32TB capacity and 6622MB/s speeds.
MacDrive 12 adds encrypted APFS support for Windows
Yesterday
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storage
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data protection
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encryption
MacDrive 12 brings encrypted APFS read and write support to Windows, easing cross-platform file access for mixed Mac and PC teams.
Hyland launches AI tools for finance, SAP & education
Yesterday
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edutech
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document management
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digital transformation
Hyland embeds AI into finance, SAP and student workflows as it upgrades Content Innovation Cloud for regulated enterprise processes.
Exclusive: How Adobe showcases its innovation engine
3 days ago
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devops
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digital transformation
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cx
Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
Conductor launches AgentStack for AI search visibility
3 days ago
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data analytics
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digital transformation
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cx
Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
Adobe adds brand intelligence to GenStudio marketing tools
3 days ago
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ecm
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cx
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martech
Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Canva & Klaviyo launch one-click email template link
3 days ago
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crm
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cx
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martech
Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
RØDE unveils Sonaura mic tech, wireless gear & software
Last week
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biometrics
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digital entertainment
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windows
RØDE launches Sonaura MEMS mic tech, RØDELink II wireless system and podcast software in broad push across pro audio and creator tools.
Canva launches AI 2.0 to turn prompts into editable designs
Last week
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saas
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digital transformation
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rpa
Canva expands AI push with conversational design, task automation and workplace connectors in bid to become an agentic platform.
Sound Devices unveils Astral Mini Plus & software updates
Last week
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dr
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software updates
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cloud services
Sound Devices adds Astral Mini Plus wireless transmitter as it rolls out firmware, SoundBase integration and cloud upload updates for 8-Series recorders.
Blackmagic adds Apple Watch control to iPhone camera app
Last week
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wearables
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ios
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apple iphone
Blackmagic Design updates Blackmagic Camera for iOS with Apple Watch controls and ATEM integration, turning mounted iPhones into remote studio cameras.
Alkami launches Engage to boost digital banking adoption
Last week
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digital transformation
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fintech
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cx
Alkami rolls out Engage platform to help banks and credit unions track customer behaviour, improve onboarding and lift digital banking usage.
Vylit launches 18+ creator platform led by Ami Gan
Last week
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genai
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ai
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payment technologies
Former OnlyFans chief executive Ami Gan and Kailey Magder unveil Vylit, an invite-only 18+ social network blending discovery, subscriptions and AI tools.
FlightHub launches football flight search & travel hub
Last week
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cx
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martech
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marketing
FlightHub unveils football match flight search and a new travel content hub as it targets fans planning trips around tournament host cities.
The Real World launches expert-approved Campus certificate
Last week
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edutech
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iam
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ai
The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.
Adobe launches Firefly AI Assistant for creative apps
Last week
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martech
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digital entertainment
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rpa
Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.