The Ultimate Guide to Customer Data Platforms
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
American Customer Data Platforms News
Regional stories with direct local relevance
ZyG raises USD $60 million to scale AI commerce tools
The cash will fund ZyG OS as online merchants seek AI systems to cut acquisition costs, unify data and scale faster.
Paytronix launches Rewards Hub for loyalty customers
Existing loyalty customers can now change reward rules in hours, as the revamped platform adds self-service tools and live performance data.
Penske launches supply chain insight platform & app
Customers can now monitor transport and warehouse activity in real time as rising costs and disruption push firms to unify supply chain data.
Alkami launches digital sales platform for US banks
More banks and credit unions are opting for bundled onboarding and engagement tools as Alkami ties account opening to digital banking and marketing.
Markable launches free AI tools to widen creator access
Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.
Ulta Beauty adds Google AI shopping tools for customers
Shoppers can now buy eligible beauty products in Google’s AI tools, as Ulta pushes discovery and checkout into conversational search.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
DevRev wins ISO 27001 certification for AI security
Temenos named Forrester leader in digital banking tech
AUA launches AI agents for student support & admissions
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google Cloud CEO sets out enterprise AI agent plan
Enterprises will get one place to build, govern and run AI agents, as Google Cloud expands Gemini Enterprise across models, data and security.
Exclusive: Google Cloud accelerates shift to agentic data
Enterprises may soon design data systems for AI agents rather than staff, as Google Cloud adds real-time context, automation and cross-cloud access.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Orderfox launches Gieni ABX on Microsoft Azure to push industrial AI beyond insights, automating workflows across enterprise systems with governance.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
Data enrichment: Turning raw data into real intelligence
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality powers KYB: Mitigating risk and fighting fraud in real-time
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
Mythos changes everything: Is your AI agent security ready?
From DSPM to data protection: Closing the last mile on sensitive data in the era of AI
5 eCommerce trends set to define 2026
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
Interviews
Interviews and video coverage from the network
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Google Cloud CEO sets out enterprise AI agent plan
Exclusive: Google Cloud accelerates shift to agentic data
Google sees retail success with agentic commerce push
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Recent Customer Data Platforms News
LendingClub to rebrand as Happen Bank in summer 2026
The change is intended to reassure five million members that products and account terms stay unchanged during the summer 2026 transition.
Macy's launches AI shopping assistant on website & app
Shoppers can now get tailored product advice online as the retailer’s new tool expands from beta to all users after brisk testing.
Adobe says AI retail traffic surges as readability lags
Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.
Citi launches AI wealth assistant Citi Sky with Google
The rollout puts generative AI in front of Citigold clients as banks race to show it can aid investors without sidelining advisers.
AUA launches AI agents for student support & admissions
The rollout is intended to speed up admissions and student support at the medical school, where staff face rising pressure to respond quickly.
Plaid says AI is reshaping consumer finance expectations
More than half of Americans used AI to manage money last year, as consumers increasingly expect financial apps to offer guidance, not just data.
Treasure AI launches agentic platform for marketers
Marketers could cut manual campaign work as the new platform uses customer data and AI agents to trigger actions across channels in real time.
Wayvia updates Shoppable platform to track retail sales
Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.
Maestra posts USD $833,000 in new ARR on demand shift
Brands shifting away from fragmented marketing tools helped Maestra add USD $833,000 in new annual recurring revenue last quarter.
TCS launches AI job training with Cincinnati & Salesforce
Final-year students in Cincinnati will get paid AI training and a route into TCS roles through a three-month university-linked scheme.
Dollar General expands in-store audio ads with QSIC
The rollout gives advertisers access to 6,000 more stores and new sales-linked measurement as Dollar General deepens its retail media push.
CitizeX launches verified civic platform for politicians
By limiting posts to verified users, the new service aims to curb bots and impersonation in online political debate.
US SMBs use AI mainly for data analysis, schedules
Smaller firms are using artificial intelligence to cut admin time, with data analysis and scheduling topping the list of practical tasks.
S-Docs adds CAC & PIV signatures for federal agencies
Federal agencies could cut printing and mailing delays as S-Docs brings card-based identity checks into Salesforce signing workflows.
FICO names Sol Rashidi keynote speaker for World 2026
The keynote could shape debate on how lenders use AI safely, as banks face pressure to show returns while curbing fraud and credit risk.
HG Insights launches AI platform for revenue growth
The platform aims to help sales teams cut tools and improve targeting by combining account, contact and intent data with AI agents.
Coralogix & Skyflow team up on secure observability
Coralogix and Skyflow partner to tokenise sensitive log data, balancing observability, privacy and AI-ready telemetry for global firms.
Clear Mountain Bank adopts Alkami digital platform
Clear Mountain Bank rolls out Alkami's digital platform to modernise services, add data-led marketing and rival larger lenders' tech.
US pDOOH ad spend set to surge 49% as AI use rises
US pDOOH ad spend is forecast to jump 49% in 18 months as AI-powered creative, forecasting and planning reshape digital out-of-home.
MANTL & MeridianLink join forces on digital lending
MANTL and MeridianLink are partnering to integrate digital loan applications with back-end origination, targeting banks and credit unions.
