Customer engagement stories - Page 11

Black Pearl Group will acquire US AI sales firm B2B Rocket, combining platforms to boost automation and drive growth with a USD $2.1m revenue earn-out deal.

Appian has been named on FinTech Global's 2025 AIFinTech100 list for pioneering AI-driven solutions that transform banking, compliance and financial services workflows.

Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.

Amperity has been named a leader in the IDC MarketScape 2025 for retail customer data platforms, praised for AI-driven tools and data unification.

Staysure has adopted NiCE's CXone Mpower AI platform to enhance its digital travel insurance customer experience across Europe with omnichannel support.

Genesys launches Cloud AI Studio with AI Guides, enabling firms to build scalable, ethical virtual agents for complex customer interactions without coding.

Salesforce launches Agentforce 3 to help enterprises scale AI adoption with enhanced control, interoperability, and real-time hybrid workforce insights.

Agentic AI is set to revolutionise SaaS customer service by autonomously resolving 80% of common issues, transforming user experience by 2029.

Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.

Avoid three common pitfalls when using AI for customer experience: integrate with your systems, avoid costly overhauls, and balance speed with strategy for best results.

Alteryx has appointed Michelle Huff as Chief Marketing Officer to lead global marketing and boost its AI-driven data analytics platform's reach worldwide.

NiCE expands its AI partnership with AWS to enhance CXone Mpower, bringing advanced AI-powered automation to customer experience workflows at enterprise scale.

New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

Kip Compton has been named CEO of Fastly, replacing Todd Nightingale, with the company reaffirming its 2025 financial guidance amid the leadership change.

In 2025, AI will revolutionise customer experience, with 86% of US consumers recognising its value and a shift towards faster, digital-first service.

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

Upwind hires cybersecurity veteran Rinki Sethi as Chief Security Officer to boost global growth amid 4,000% revenue surge and product innovations.

QSIC boosts US growth with new leaders and a USD $25 million raise, aiming to expand its AI-driven in-store audio platform globally.

Upwind has appointed seasoned cybersecurity leader Rinki Sethi as Chief Security Officer to drive global security and support rapid growth.